1. Multifunctional coworking space

2. How do your students get practical experiences?

3. How it all began…

4. Connecting students and business environment

5. Space design

6. Space design

7. 3 areas – a b c services

8. BG Academy Linking students with companies
through projects, which are lead
by professional mentors.
One semester  8 companies  many „problems“  8 projects  40 students to solve them.

9. Flow The companies Business Gate The Students The Mentors
Creating the teams
Problem
Consulting
The
companies
Business Gate
The Students
The Mentors
Presentations

10. The companies

11. Mepac Create marketing communication of a new product
Communication timeline
Product web micro side
Sales promotion (30 day free rent)
Product video
Product photos
Offline communication

12.  Students of BG Academy 4 Students of BG Academy 1 

13. Casual meetings

14. Meetings with mentors

15. Meetings with representatives of the firms

16. Teambuildings

17. Success stories Many students found out: Many students found:
what they are good in,
their strengths and weaknesses.
Many students found:
part-time jobs,
Partner for enternpreneurship
Courage to start business
new friends, contacts
Many successful implementations

18. Benefit Support young business oriented people.
Provide them with tangible and intagible.
Consulting problems and searching solutions.

19. Coworking Coworking spaces serve as a base for Business Community.
Educational and Networking events
to support growth of this community.

20. Coworking

21. Workshops and other events

22. Workshops and other events

23. 3 areas – a b c services

25. Lidl & Schwarz-Gruppe BIG COMPETITORS since 2003 in Czech Republic
more than 234 stores
own-brand food
own e-shop (clothes)
high products quality
since 1998 in Czech Republic
more than 125 stores
low prices – low quality
own-brand food
BIG COMPETITORS

26. …the improvement of marketing activities for Kaufland.
Time for YOU!
Lidl close one store in city
Better situation for Kaufland…
Suggest…
…the improvement of marketing activities for Kaufland.

27. Thank you for your attention!