1. Innovation
Your Innovation Strategy and Being Innovative

2. Being Innovate and Still Die

3. Innovation Dilemmas Type of Innovation to Pursue
Technology Push or Market Pull
TP is the view that it is the new knowledge created by technologists or scientists that pushes the innovation process
MP is the view that it is the pull of users in the market that is responsible for innovation.
‘Lead users’ are of particular importance.
Frugal innovation’ (e.g. Tata’s Nano car).
Type of Innovation to Pursue
Product
Process
Service
Network
Open or Closed Innovation
Traditional view: company controlled all activities involved in the creation of new technology and products
Open Innovation
Harnessing external sources of innovation;
Co-innovation
Technological or Business Model
Innovation Dilemmas

4. Being an Innovation Leader vs Follower
Some contextual factors in choosing between innovating (leader) and imitating (follower):
Capacity for profit capture
Complementary assets
Follower
First Mover Advantages
Experience Curve
Buyer Switching Costs
Scale Benefits
Reputation
Capability for Quick Imitation & Learning
Free Riding

5. Innovation Diffusion S-Curve