1. Transformational Leadership:
Howard
Schultz
by Liz Barbanell

2. Individualized influence describes role modeling in a way that has charisma associated with it. Leaders provide a compelling vision and lead with high standards of ethical and moral conduct. Followers deeply respect and trust the leader.
Had a compelling vision from the start and optimism and commitment never waivered.
Schultz remained a great role model even after he achieved great success.
Treats his followers with the utmost respect and takes care of them, ”there is a word that comes to my mind when I think about our company and our people. That word is 'love.' I love Starbucks because everything we've tried to do is steeped in humanity. Respect and dignity. Passion and laughter. Compassion, community, and responsibility. Authenticity. These are Starbucks' touchstones, the source of our pride.”– Howard Schultz
Worked alongside his staff and treated them as equals as they were a team and he led by example, “Everyone did everything,” in accordance, Schulz would work every position in the business as the need arose he could be found cleaning the counters , for example.
Idealized Influence

3. Inspirational Motivation
Inspirational motivation is more about the follower. Leaders communicate high expectations, encouraging the follower to believe in themselves and strive to become the very best version of themselves, but to also believe in the collective cause, stressing the importance of the team. Use of tools such as storytelling is vital.
Schultz communicated his high expectations of all his followers, employees, shareholders, partners.
He strongly promoted team spirit:
“You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.” -Howard Schultz
 Schultz uses his own success story as a tool to inspire followers to strive for personal development.
“Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation. Hold people accountable, but give them the tools to succeed. Make the tough choices; it's how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe.” 
- Howard Schultz
Inspirational Motivation

4. Intellectual Stimulation
Intellectual stimulation relates to motivating followers to challenge their own beliefs and values, as well as those of the leader and organization. This is where the real transformation happens as the leader supports followers and encourages them to be creative and try new approaches and to develop innovative ways of handling organization issues.
Schultz firmly believed in the importance of intellectual stimulation, “to stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader.” – Howard Schultz
 Starbucks culture is one of creativity and innovation:
Provides a forum for complete customization of beverages by consumers
Foster employee creativity and innovation:
The Frappuccino was invented by an employee
Constantly inventing new products

5. Individualized Consideration
Individualized consideration embraces the fact that everyone is unique, and thus, should be treated differently. Everyone has different motivation and must be lead differently. Leaders provide a supportive climate in which the needs of the followers are heard, and act as coaches and advisors encouraging self-actualization.
Schultz views cares about his employees and appreciates them as individuals:
Provides health benefits
Stock options,
Training programs
Starbucks is known for the freedom of customization of both service and good:
Addressing customers by name
Offering complete customization of beverages