1. Marketing Mix
Introduction

4. Product What products will you sell? Is it just lemonade?
Work with your partner to complete this section of your worksheet.

5. Place Where will you be located?
What are your hours? What days of the week will you be open?
Work with your partner to complete this section of your worksheet.

6. Price How much do you charge for a cup of lemonade?
Look at all of the costs associated with each of the products you sell. . .
Also look at the costs related any other expenses – i.e. cups, signage, etc.
Work with your partner to complete this section of your worksheet.
Talk about items being donated to the “cause” Water, plastic cups, etc. . .

7. Promotion How do we let people know about our product?
Advertising
Publicity
Sales Promos (like this shirt! Or an exterior display)
Internet Marketing
Personal Selling
Work with your partner to complete this section of your worksheet.

8. People – Employees (part 1)
How many employees do you need?
How will you train them?
How do you pay them?
Work with your partner to complete this section of your worksheet.

9. People – Customers (part 2)
Who do you think will be your customers?
Describe them. . . Age, gender, etc.
Work with your partner to complete this section of your worksheet.

10. Competition
You have made some excellent choices!! Unfortunately, someone else wants to make money from lemonade also --- you have competition. What changes are you going to make to your marketing mix in order to keep your customers?