1. Are you ready to play
How Much
Do I
Remember?

2. 1) Deciding how, where, and to whom products need to be sold to reach the Consumer is called __________.
A: Exchange
B: Channel
Management
C: Promotion
D: Service

3. 2) A product that cannot be stored
2) A product that cannot be stored. It is generally considered to be in-tangible.
A: Exchange
B: Distribution
C: Promotion
D: Service

4. 3) A product that can be stored. Generally considered to be tangible.
A: Good
B: Possession
C: Time
D: Utility

5. 7) Activities that work together to get goods and services from producers to consumers
A: Producers
B: Functions of Marketing
C: Financing
D: Sales

6. 8) Understanding concepts and strategies used to develop and target specific marketing strategies to a select audience
A: Producers
B: Functions of Marketing
C: Market Planning
D: Sales

7. 9) Getting information to make sound business decisions
A: Functions of Management
B: Goods
C: Marketing Information Management
D: Services

8. 11) Which of the four P’s of marketing effects the Location and Transportation of the product?
A: Place
B: Planning
C: Pricing
D: Promotion

9. 12) What is the group that decides whether or not a business will survive?
A: the consumers
B: the owners or board of directors
C: the government
D: the competing businesses

10. 13) Focus all marketing efforts on a specific group of customers.
A: Market Segmentation
B: Target Market
C: Customer Profile
D: Behavioral Segmentation

11. 14) Segmenting based on where people live.
A: Geographics
B: Customer Profile
C: Demographics
D: Market Segmentation

12. 15) Segmentation based on personal characteristics.
A: Geographics
B: Customer Profile
C: Demographics
D: Market Segmentation

13. 16) Analyzing a market by specific characteristics to define a target market.
A: Geographics
B: Customer Profile
C: Demographics
D: Market Segmentation

14. 17) Segmentation based on lifestyles, attitudes, and values.
A: Psychographics
B: Consumers
C: Customers
D: Geographics

15. 20) A combination of four strategies that management uses to market a product and achive organizational goals.
A: Marketing Mix
B: Pyschographics
C: Customer Profile
D: Marketing Concept

16. 22) What is the term for the phrase "Companies sell what Customers want."
A: Marketing Mix
B: Pyschographics
C: Customer Profile
D: Marketing Concept

17. 25) Concerning Behavioral Segmentation: Which rule is true for most businesses?
A: As prices increase demand also rises
B: Marketing is a company’s highest cost
C: 80% of the sales are made by 20% of the customers
D: Very few decisions are driven by Marketing

18. Answers

19. 1) Deciding how, where, and to whom products need to be sold to reach the Consumer is called __________.
A: Exchange
B: Channel
Management
C: Promotion
D: Service

20. 2) A product that cannot be stored
2) A product that cannot be stored. It is generally considered to be in-tangible.
A: Exchange
B: Distribution
C: Promotion
D: Service

21. 3) A product that can be stored. Generally considered to be tangible.
A: Good
B: Possession
C: Time
D: Utility

22. 7) Activities that work together to get goods and services from producers to consumers
A: Producers
B: Functions of Marketing
C: Financing
D: Sales

23. 8) Understanding concepts and strategies used to develop and target specific marketing strategies to a select audience
A: Producers
B: Functions of Marketing
C: Market Planning
D: Sales

24. 9) Getting information to make sound business decisions
A: Functions of Management
B: Goods
C: Marketing Information Management
D: Services

25. 11) Which of the four P’s of marketing effects the Location and Transportation of the product?
A: Place
B: Planning
C: Pricing
D: Promotion

26. 12) What is the group that decides whether or not a business will survive?
A: the consumers
B: the owners or board of directors
C: the government
D: the competing businesses

27. 13) Focus all marketing efforts on a specific group of customers.
A: Market Segmentation
B: Target Market
C: Customer Profile
D: Behavioral Segmentation

28. 14) Segmenting based on where people live.
A: Geographics
B: Customer Profile
C: Demographics
D: Market Segmentation

29. 15) Segmentation based on personal characteristics.
A: Geographics
B: Customer Profile
C: Demographics
D: Market Segmentation

30. 16) Analyzing a market by specific characteristics to define a target market.
A: Geographics
B: Customer Profile
C: Demographics
D: Market Segmentation

31. 17) Segmentation based on lifestyles, attitudes, and values.
A: Psychographics
B: Consumers
C: Customers
D: Geographics

32. 20) A combination of four strategies that management uses to market a product and achive organizational goals.
A: Marketing Mix
B: Pyschographics
C: Customer Profile
D: Marketing Concept

33. 22) What is the term for the phrase "Companies sell what Customers want."
A: Marketing Mix
B: Pyschographics
C: Customer Profile
D: Marketing Concept

34. 25) Concerning Behavioral Segmentation: Which rule is true for most businesses?
A: As prices increase demand also rises
B: Marketing is a company’s highest cost
C: 80% of the sales are made by 20% of the customers
D: Very few decisions are driven by Marketing