1. Elements of User Experience
A detailed look at the High Level Goals and Specifications processes
Five “Planes” of user experience design
Strategy
Scope
Structure
Skeleton
Surface

2. Strategy What do the sponsors what to accomplish?
What do the users want to accomplish?
Deliverables: User Needs and Site Objectives

3. Scope
What are the high level features and functions of the application?
What is included?
What is excluded?
Deliverables: Functional Specifications and Content Requirements

4. Structure
What is the flow between pages, screens, segments in the application? (cf. sitemaps)
How does the user use the application?
Deliverables: Interaction Design and Information Architecture
Information Arch = how the user moves around in the application
Interaction Desgin = accomodating user behavior — conceptual modeling

5. Skeleton
What is the placement of user interface objects on the screen?
What is the arrangement of content in the application?
Akin to a wireframe or blueprint
Deliverables: Information Design, Interface Design, Navigation Design
Information design is how the information is presented to facilitate understanding
Interface design is how the elements are arranged physically on screen

6. Surface What is the visual design of the interface?
What images, text, typography, logos, etc. are used?
Deliverables: Visual Design

7. Model

8. Surface What is the visual design of the interface?
What images, text, typography, logos, etc. are used?
Deliverables: Visual Design

9. More on Strategy Objectives or Goals User Needs Success Metrics
What can’t the business/organization do now?
User Needs
What can’t users do now?
Success Metrics
How do we know if it worked?
E*Trade Quote Tool example

10. More on Strategy User Segmentation Get into the users’ mindset
Personas
Cf. MSN Personas
Get into the users’ mindset
User Research — Get out of your desk!