1. Copyright © 2011 Pearson Education, Inc. Publishing as Longman

2. Chapter 15 The News Media

3. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives Roots of the News Media in the United States LO 15.1: Trace the historical development of the news media in the United States. Current News Media Trends LO 15.2: Characterize four major trends in the news media today.

4. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives Rules Governing the News Media LO 15.3: Summarize the ethical standards and federal regulations that govern the news media. How the News Media Cover Politics LO 15.4: Assess how the news media cover politics.

5. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives Toward Reform: News Media Influence, News Media Bias, and Public Confidence LO 15.5: Evaluate the influence of the news media on public policy and the impact of media bias.

6. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Roots of the News Media in the United States LO 15.1: Trace the historical development of the news media in the United States. LO 15.1: Trace the historical development of the news media in the United States. Where do people get their news? Mass media includes –Print sources –Movies –Radio –Television –New Media To Learning Objectives

7. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Print Media Early partisan press Penny press Yellow Journalism Muckraking LO 15.1 To Learning Objectives

8. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Radio News FDRs fireside chats Today –AM Talkconservative dominance –Liberals: National Public Radio LO 15.1 To Learning Objectives

9. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Television News Network News Cable News: C- SPAN Comedy News: SNL, the Daily Show, the Colbert Report LO 15.1 To Learning Objectives

10. Copyright © 2011 Pearson Education, Inc. Publishing as Longman New Media The Internet Blogs –Redstate.org, dailykos.com Social networking sites –Facebook, Twitter LO 15.1 To Learning Objectives

11. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Today most Americans get their news from _____. A. Cable TV B. the Internet C. Radio D. Local TV E. Newspapers LO 15.1 To Learning Objectives

12. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Today most Americans get their news from _____. A. Cable TV B. the Internet C. Radio D. Local TV E. Newspapers LO 15.1 To Learning Objectives

13. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Current News Media Trends LO 15.2: Characterize four major trends in the news media today. LO 15.2: Characterize four major trends in the news media today. Consolidation of privately-owned media –Top 10 media chains account for more than 50% of daily circulation Concerns –Market pressures –Control of the flow of information To Learning Objectives

14. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Narrowcasting Fierce competition to attract viewers and the rise of cable and satellite television have led media outlets to move toward narrowcasting –Fox News versus MSNBC –Spanish-language news programs on stations such as Univision and Telemundo –Black Entertainment Television –Pat Robertsons Christian Broadcasting Network LO 15.2 To Learning Objectives

15. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Increasing Use of Experts Most journalists not specialize Increasingly rely on experts How objective are these experts? How does party affiliation of the journalists affect citizens news sources? How does party affiliation of the journalists affect citizens news sources? LO 15.2 To Learning Objectives

16. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Citizen Journalists The rise of citizen journalists –Internet –Traditional media Pro: Democratization Con: Untrained in rules and standards of journalism LO 15.2 To Learning Objectives

17. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The top 10 media chains account for approximately ___% of daily circulated newspapers. A. 30 B. 10 C. 50 D. 70 E. 90 LO 15.2 To Learning Objectives

18. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The top 10 media chains account for approximately ___% of daily circulated newspapers. A. 30 B. 10 C. 50 D. 70 E. 90 LO 15.2 To Learning Objectives

19. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Rules Governing the News Media LO 15.3: Summarize the ethical standards and federal regulations that govern the news media. LO 15.3: Summarize the ethical standards and federal regulations that govern the news media. Journalistic Standards Dealing with sources –On the record –Off the record Getting a story right v. getting a story first Ombudsmen To Learning Objectives

20. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Journalistic Standards On or off the record On background Deep background LO 15.3 To Learning Objectives

21. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Government Regulations Prior restraint Media ownership –Telecommunications Act of 1996 –Federal Communications Commission Content regulations –Equal time rule LO 15.3 To Learning Objectives

22. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Supreme Court case NY Times v. U.S. (1971) concerning the publication of the Pentagon Papers affirmed the principle of A.media ownership. B.content regulation. C.the equal time rule. D.prior restraint. E.protection of unnamed sources. LO 15.3 To Learning Objectives

23. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Supreme Court case NY Times v. U.S. (1971) concerning the publication of the Pentagon Papers affirmed the principle of A.media ownership. B.content regulation. C.the equal time rule. D.prior restraint. E.protection of unnamed sources. LO 15.3 To Learning Objectives

24. Copyright © 2011 Pearson Education, Inc. Publishing as Longman How the News Media Cover Politics LO 15.4: Assess how the news media cover politics. LO 15.4: Assess how the news media cover politics. How the Press and Public Figures Interact –Press releases –Press briefings and press conferences Covering the Presidency –Receives the most media attention –The press secretary Covering Congress Covering the Supreme Court To Learning Objectives

25. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The White House Press Secretary: A.delivers daily briefings to the press. B.answers the phone for the president. C.is really more like an administrative assistant. D.is elected by the national press core to represent their interests. E.is required to bring coffee and cookies to meetings the president has. LO 15.4 To Learning Objectives

26. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The White House Press Secretary: A.delivers daily briefings to the press. B.answers the phone for the president. C.is really more like an administrative assistant. D.is elected by the national press core to represent their interests. E.is required to bring coffee and cookies to meetings the president has. LO 15.4 To Learning Objectives

27. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Toward Reform: News Media Influence, News Media Bias, and Public Confidence LO 15.5: Evaluate the influence of the news media on public policy and the impact of media bias. LO 15.5: Evaluate the influence of the news media on public policy and the impact of media bias. News Media Influence on public opinion Sway people who lack a strong opinion Bring attention to issues removed from daily lives Agenda setting Framing To Learning Objectives

28. Copyright © 2011 Pearson Education, Inc. Publishing as Longman News Media Bias Media bias unavoidable--journalists are human. –Media generally thought to be liberal. –Prefer good stories over issue analysis. –Can be charmed by interesting personalities. Public confidence –Accepted as an authoritative source –But Pew Research Center Poll: 63 percent believed the press was often inaccurate LO 15.5 To Learning Objectives

29. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The process by which a news organization defines a political issue and consequently affects opinion about the issue is called _________. A. framing B. agenda setting C. media effects D. crossfire E. ideological promotion LO 15.6 To Learning Objectives

30. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The process by which a news organization defines a political issue and consequently affects opinion about the issue is called _________. A. framing B. agenda setting C. media effects D. crossfire E. ideological promotion LO 15.6 To Learning Objectives

31. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Figure 15.1: Where do Americans get their news? Back To Learning Objectives

32. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Table 15.1: How does party affiliation affect citizens news sources? Back To Learning Objectives