1. “FIFA’S Fight against Racism”
Harvey Gallagher Dec2013

2. “Say No to Racism” FIFA developed a slogan to say “No to Racism”
FIFA use International Footballers to campaign against Racism
The players chosen can influence through their Clubs,Countries & Continents
Lionel Messi-Barcelona,Argentina & South America
Cristiano Ronaldo-Real Madrid,Portugal & Europe

3. “Say no to Racism”
It’s a powerful campaign that targets huge global audiences
Multi-media technologies such as Facebook,You Tube,Twitter and Satellite TV are effective tools to raise awareness.
Sports companies such as NIKE and Adidas invest heavily in promoting their brands using these Global stars
If FIFA can achieve similar success with their “No to Racism” campaign.
FIFA will achieve their GOAL!!

4. Nike and Adidas

5. The Video

6. The End