1. Praise uPortal! Chris Stavros Evangelism, Strategic Planning,
and Marketing for a Successful uPortal Implementation
Chris Stavros
Web Strategist • California Polytechnic, San Luis Obispo

2. 1. Engage Your Developers
They validate the technology for others
Send a clear message about cooperative development
Promote the campus infrastructure

3. Cal Poly’s Developer Center
About/History of the Cal Poly Portal Project
How to contribute?
Contacts
Frequently Asked Questions
Co-ops

4. Cal Poly’s Developer Center how to contribute
Developer accounts & resources
Access to core infrastructure and data
Design and engineering assistance
Standards and practices for development, documentation, build and deploy

5. 2. EVANGELIZE
Evangelize anyone
Evangelize everyone
Evangelize.

6. Killer Applications (a misnomer)
Think Strategic Value
How to secure users and contributors out of the shoot
Sell high visibility, low barrier to entry
Avoid policy goo
demo

7. 4. Find early partners Library Admissions & Records Financial Aid
Me too!: Residence Halls, HR & Finance, Foundation
demo

8. 6. EVANGELIZE More! Visit everyone again! Push stats and success
Reengage those who said “not now”
Don’t forget about the early adopters!

9. 7. Guerrilla Marketing Build your brand everywhere
Advertise for cheap or free
Make friends with those in touch with your audience

10. Schwag is Not a Dirty Word!
Bookmarks
Highlighters
Tattoos
Media ties
More . . .

13. Questions?