1. Yakima’s Regional Commute Trip Reduction Pilot Program
An Examination of Non-Traditional Worksites Within the Yakima Urban Growth Area: Agriculture & Higher Education

2. CTR Program
Traditional
Higher Education
Ag/Seasonal

3. Alternative Plan Progress
Established relationships with eight (8) agriculture related employers and the two (2) higher education institutes.
Conducted “windshield” surveys of worksites to develop DAR data. Anticipate future paper surveys to develop VMT data.
Our offer to develop maps pinpointing employees home locations to help establish ridesharing opportunities was well accepted.

4. Changes to Alternative Plan From Original
We planned to conduct paper surveys so that DAR as well as VMT could be determined. This was met with some resistance from employers. We proceeded with windshield surveys.
Employer Concerns:
Disruption of the worksite.
Employee Privacy.
It is anticipated that as trust is developed, paper surveys will eventually be allowed.
No other changes have been made to the original plan.

5. CTR What Are We Learning About This Experiment What is working well?
CTR Program Awareness
Benefits to their Business
Partnerships (YVCOG, Transit, etc.)
Productive Meetings with Employers

6. What are the Challenges/Obstacles?
CTR Program not Mandated for Ag or Higher Ed
Employers Worksite Disruption
Employers Concern for Privacy.

7. CTR Concept is New: Benefits are Obvious
Is this changing local support for trip reduction?
CTR Concept is New: Benefits are Obvious
Dependable Transportation
Less Demand for Parking
Employee Benefits: GRH, Incentives, etc
Improved Air Quality

9. YES Conclusions: Do We Want To Continue the Grand Experiment?
Best of Both Worlds
Non-Traditional Model
Opportunity to Learn from Non-Traditional Employers
Traditional CTR Model