1. Why use the media? Gideon Burrows

2. HOW THE NEWS IS MADE... Exercise Use paper, pens and the flash cards provided to create a diagram of the news gathering, editing and publishing process on a daily national newspaper.

3. HOW THE NEWS IS MADE... NEWS JOURNALIST NEWS EDITOR EDITOR SUB EDITOR SR. SUB EDITOR PUBLISHER COPYCOPY COPY ON PAGE PRINTING

4. HOW THE NEWS IS MADE... NEWS JOURNALIST NEWS EDITOR EDITOR SUB EDITOR SR. SUB EDITOR PUBLISHER PRINTING NEWS MEETING 11 AM

5. HOW THE NEWS IS MADE... NEWS JOURNALIST NEWS EDITOR EDITOR SUB EDITOR SR. SUB EDITOR PUBLISHER PRINTING EDITORIAL MEETING 4 PM

6. HOW THE NEWS IS MADE... NEWS JOURNALIST NEWS EDITOR EDITOR SUB EDITOR SR. SUB EDITOR PUBLISHER EDIT PRINTING SPIKE TYPESETTING SPELLCHECK STANDFIRST HEADLINE LEGAL CHECK LAWYER SPIKE PICTURE EDITOR WEB EDITOR

7. HOW THE NEWS IS MADE... NEWS JOURNALIST NEWS EDITOR EDITOR SUB EDITOR SR. SUB EDITOR PUBLISHER PRINTING PROOF READING

8. HOW THE NEWS IS MADE... NEWS JOURNALIST NEWS EDITOR EDITOR SUB EDITOR SR. SUB EDITOR PUBLISHER PRINTING SPIKE

9. WHAT ARE WE GOING TO DO TODAY? So, where can we influence this process? So, where can we influence this process?

10. HOW THE NEWS IS MADE... NEWS JOURNALIST NEWS EDITOR EDITOR SUB EDITOR SR. SUB EDITOR PUBLISHER CORRESPONDENTS SECTION EDITORS

11. AVENUES FOR SELLING STORIES IN... The Editor & News Editor The Editor & News Editor Special Correspondents Special Correspondents Junior news writers Junior news writers Freelances Freelances Specialist news spots Specialist news spots Soft news sections Soft news sections

12. WHAT IS THE NEWS? Questions to ask your story: Why is it news for THEM? Why is it news for THEM? How can it be MADE news for them? How can it be MADE news for them? What DIRECT effect does it have on the readers? What DIRECT effect does it have on the readers? HOW does it make them mad, glad, sad? HOW does it make them mad, glad, sad?

13. MEET THE JOURNALIST Lazy Lazy Wants an easy life Wants an easy life Works strange hours Works strange hours Experts in their field Experts in their field Desperate for exclusives Desperate for exclusives Often cant work in the field Often cant work in the field DOES want stories DOES want stories Not the final word on a story Not the final word on a story

14. WHAT IS THE NEWS? THE COST OF BRICKS IS GOING UP

15. WHAT IS THE NEWS? Self-employed builders could see their profits hit, as they are forced to pay up to £800 more to build the average home.

16. WHAT IS THE NEWS? Sandy Housing, developer of the Springwater Estate on the Thames Gateway, could face spending £3 million more than planned, thanks to the rising cost of bricks. Sandy said it may look abroad for cheaper materials.

17. WHAT IS THE NEWS? Home buyers waiting to move into plush new homes on Gordeon Browns flagship Thames Gateway could face another three months wait as builders look for cheap bricks abroad. Builders have gone to Poland..

18. Exercise The Government is providing grants of up to £2,000 to help parents set up childcare businesses in their local communities The Government is providing grants of up to £2,000 to help parents set up childcare businesses in their local communities Theres £2 million on offer altogether, over two years Theres £2 million on offer altogether, over two years Areas of deprivation will be eligible Areas of deprivation will be eligible Companies will have to be not-for-profit, but can be attached to charities Companies will have to be not-for-profit, but can be attached to charities WHAT IS THE NEWS?

19. Journalists love real exclusives Journalists love real exclusives Provide images Provide images Use NEWS IN BRIEF (NIBs) Use NEWS IN BRIEF (NIBs) Aim at slots Aim at slots Use case studies to sell the in the story Use case studies to sell the in the story Sometimes its just luck Sometimes its just luck TOP TIPS