1. Coaching Case Study
By Clive Bonny
Assess Marketability
for New Brand Vision

2. NEW BRAND VISION
OPPORTUNITY
• Successful Marketing Agency since 2001
• Blue Chip client base (incl Microsoft)
• USP’s Technology and Creativity
Want growth via innovative diversification

3. Avenues Explored Synergy links to core services
Risk / return and cost / benefit ratios
Resourcing people, processes, technology
Market assessment: primary and secondary
Specialist business Press reviews
Mystery Shopping movers and shakers

4. Mystery Shopping Process
On line search engines and key players
enquiries with open response
Calibrate service and content quality
Telephone and face to face assessment
Referrals by Trade Bodies / Associations
Financial searches via Companies House

5. Project Outcomes Profiled Supplier Leaders / Laggards
Defined supply chain wants and needs
Created delivery business model
Matched and optimised value proposition
Analysed cost / benefit options
Drafted client action plan with tasks / times

6. Client’s Impact Assessment
Increase revenue by £500K year 2
Improve brand profile in high value market
Create 2-4 new self-managing jobs
10 new clients within 12 months
Cross referrals to core services
“5 days of invaluable coaching support from an experienced professional with hands-on approach and detail in delivery”
Ben Harris, MD,