1. Collier County Tourism Research
First Quarter 2006
Presented to:
The Collier County Board of County Commissioners
By:
Research Data Services, Inc.
May 2006

2. Occupancy First Quarter 2006 (January - March)

3. Average Daily Rate First Quarter 2006 (January - March)

4. Number of Visitors 2006 Estimates
,998
,365
% Change -7.2%

5. Expenditures 2006 Estimates
2005 $280,778,883
2006 $274,617,575
% Change -2.2%

6. Impacts of Tourism 2006 Estimates Direct & Induced
Total Economic Impact ($)
2005 $418,641,315
2006 $409,454,804
Change -$9,186,511

7. United States Regions Northeast Opportunity Midwest MarketsWA OR CA NV ID UT AZ MT WY CO TX OK KS NE ND SD AK HI FL AR MN IA MO IL WI MI IN OH ME VT NH MA NY
PA DE MD NJ VA WV KY TN LA MS AL GA SC NC NM
Midwest
Northeast
Southeast
Florida
Opportunity
Markets
(Exploratory)

8. Visitor Origins 2006 Visitors
First
Quarter
2005
2006
Florida
24.0%
26.1%
Southeast
7.4
8.3
Northeast
27.1
26.2
Midwest
24.4
23.6
Canada
3.3
3.0
Europe
10.3
8.2
US Opp Mkts
3.5
4.6

9. Purpose of Trip 2006 Visitors
First
Quarter
2005
2006
Leisure
71.7%
70.3%
Business
18.5
18.7
Meetings
9.8
11.0

10. Reservation Outlook: Second Quarter 2006
Management Barometer
Reservation Outlook: Second Quarter 2006 %

11. Expectations: Second Quarter 2006
Management Barometer
Expectations: Second Quarter 2006 %