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Evolution of nuclear power plant vendor offerings
Client logos should not be used on title page unless it is required by client to maintain brand continuity. To add a color block or a photograph here, select from alternate title pages in the “ATK Library” tab. If a client logo is used, position centered to this box, left aligned at guide 0.27” (0,68 cm). Evolution of nuclear power plant vendor offerings International Industry Forum ATOMEXPO June 26-28, 2013 Anton Poriadine, Partner
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The customers ordering nuclear power plants have changed, so did the vendor offers
Key decision criteria 1970s 1980s 1990s 2000s 2010s Safety Price Safety Price Technology Safety Price Technology Economic benefits to the country/ community Technology transfer Economical Price O&M cost Technical Safety Technology Political Economic benefits to the country/ community Technology transfer Economical Back-end fuel logistics Energy independence Price O&M cost Decommis-sioning Proliferation resistance Technical Safety Infrastructure Customized solutions Technology Financing support Strategic Turnkey solutions People development Political Economic benefits to the country/ community Environmental Knowledge transfer Environmental performance Ability to switch vendors easily … Technology transfer Additional services Fuel security Source: A.T. Kearney Reactor Plant Solution
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Today the winning offer is an integrated, customer-tailored solution
Key elements of integrated offer Regulatory Support Licensing Shaping regulatory body Community outreach Local community programs Local infrastructure Contracts with suppliers, employees Legal Support Legal representation From… …selling a nuclear reactor… …to selling a 1MW of clean energy… …to selling a integrated energy solution to boost local economy O&M: BOO1 O&M support Fuel services Technology cost Nuclear power plant R&D, Engineering Knowledge & technology transfer Examples Areva won contracts in Finland and Brazil through offering a competitive NPP proposal and tailored solution to local economy, eg partial localization and infrastructure development Rosatom won project in Iran through offering a competitive NPP proposal and political support China National Nuclear Corp (CNNC) won a project in Pakistan through offering a competitive NPP proposal, technology transfer , and infrastructure development Nuclear services: reprocessing, decommissioning Infrastructure development Grid connections Transmission lines Political support Working with government Supply localization Financial Support Securing loan guarantees Providing loans Core Focused on vendor’s solution Focused on local economy Build Own Operate Source: A.T. Kearney
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Winning this game requires a building a competitive line up of key competencies and managing them in a seamless manner Evolution of vendor competencies Market access & business platform political, regulatory, legal, commercial, financial … Equipment manufacturing Engineering, Research and Development Fuel front end and waste solutions Installation, startup and maintenance services Integrated project management Many vendors 1) create alliances 2) outsource/ localize with equipment manufacturers possessing the competence 3) retain the capability for critical equipment manufacturing (GE-Hitachi, Westinghouse and Chinese companies -China First Heavy Industries and China Erzhong) Engineering is considered to be the core competency, which vendors are continuously enhancing and developing (Hitachi, Toshiba) Vendors see installation and startup competencies critical to NPP consternation success. Maintenance of the critical equipment is seen as a good long term revenue generator (Areva) Synchronisation Flexibility Responsiveness Traditional business models are changing towards cross-functional competency management, centralization of market facing functions and outsourcing of non-core ones Source: A.T. Kearney
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For example, localization is one of the challenges that requires a synchronized and coordinated approach Type of localization by elements of value chain Example Research/ Engineering Procurement Production/ Project realization Marketing & Sales Service Creation of research centers with different levels of autonomy Procurement of materials and services from local suppliers Construction or acquisition and managing of plants in the region Local distribution Product adaptation for local market Service provision by local players Examples from the nuclear industry: KEPCO established International Nuclear Graduate School for engineers in ME and Asia Areva has reached 85% of local procurement on some of its NPPs in China (Ningde 3,4) Rosatom is to build NPP on BOO basis in Turkey, and helps local companies to get contracts and jobs Areva helped to adapt its M310 reactor design for Chinese market, and expand the number of NPPs built The service of Russian designed Temelin NPP is performed by local companies1 With the exception of fuel manufacturing Source: open sources, company data, A.T. Kearney
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The result of the integrated nuclear offer is a significant boost to the local economy
Example: Temelin (CZ) - Unit 3 and 4 project Cumulative discounted effect 23,1 2,2 49,0 Indirect Local infrastructure Adjacent industries (transport, education, banking, water, services, etc.) Economic development benefits - increase of investment attractiveness of the region, more educated population… 1,2 ~€ 8 Billion total investment 70% localization1) 29,0 18,1 Direct - Suppliers of goods and services Equipment manufacturing Building materials Construction work Plus 600 to 1000 permanent jobs with more than average salaries in the local area 1,0 20,0 5,0 Revenue (€B) Taxes (€B) Employment (’000 FTE)Employment (’000 FTE) 40% construction and 30% manufacturing Revenues and taxes discounted on mean real interest rate of U.S. Treasury bill during the 20th century (0,9%) Employment includes maximum number of employees during the project realization Source: A.T. Kearney, OECD symmetric input-output model by Wassily Leontief
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