1. Geographic Information Systems in analytics
Ryan Lewright, Brittany Lewandowski, Zac Greco, Nathan Walker
Maps
- weve always had maps; conveying spatial information
Dr. Jon snow- cholera outbreak- first 
Leads to modern GIS
Development of database tech

2. Agenda
GIS Explained
Uses of GIS
Limitations
Case studies

3. Early Spatial Analysis
Dr. John Snow & the Broad Street Cholera Outbreak (1854)

4. Mapping as Layers

6. Uses of GIS Analyze geospatial data Organize layers of information
Improve decision making
Valuable across all industries
“Organizations that aren’t paying attention to location data…are missing out”

7. Limitations of GIS
Cost
Big Data
Data Gathering
Talented Analysts
Laws

8. Case Studies Operational / Exploratory activities
Managing well locations
Land insights
Environmental impacts
- Using GIS, Chevron has a better understanding of the land and can use that information for analysis 
-  If an area has too much water and is not sustainable for drilling, Chevron will decide to not drill a well at that location
- Also considers the population of people and how drilling will contribute to the environment 

9. Case Studies Marketing activities Market analysis
Specialized product offerings
Franchisee placement
- determine which segments to target 
- areas suitable for selling specialized products

10. Case Studies Transportation and logistics activities
Less than truckload
Service area analysis
Driving routes
-Freight
- relatively small freight 
- showing truck drivers driving routes

11. bibliography

12. Questions