1. State of the Internet 2009: Pew Internet Project Findings and Implications for Libraries Mary Madden Pew Internet & American Life Project Presented to: New York Library Council

2. More internet users = more stuff on cats
Image source info:
1) “Stuff on cats” – uploaded to Flickr on December 15, 2008 by Mihnea under a Creative Commons Attribution 2.0 license.
Original image location:
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3. LOLCats speak up! Image source info:
LOLCats image used with permission from
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4. Cats on Twitter: 140 meows or less
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5. mobile
social
Image Source:
Uploaded on January 6, 2009 by vol25 under a Creative Commons Attribution-Noncommercial 2.0 Generic license
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8. of each other (via Doc Searls)
Image source info: uploaded to Flickr by bixentro on April 6, 2008 under a Creative Commons Attribution 2.0 Generic license.
Original image available here:
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9. Pew Internet: “Serving data since 1999”
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10. Overall: 79% of adults online -up from 14% in 1995 -46% in 2000
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11. Broadband = 63%
Dial-up = 7%
(April 2009)
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15. Teens (12-17) 93% online (2007) ->up from 73% (2000)
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16. Online activity pyramid: by generation
The majority of teens and Gen Y use SNS, but fewer maintain blogs. Online adults older than Gen X are less likely to use SNS.
While there are always exceptions, older generations typically do not engage with the internet past e-commerce.
The vast majority of online adults from all generations uses and search engines.
Generations Online in 2009
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17. Hype Wrangler: Reigning it in with data
Image source: “Wonder Woman,” Uploaded to Flickr under a Creative Commons Attribution 2.0 Generic license on September 9, 2005 by headexplodie
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18. Still stuck in the niches? Yes and no…
Podcast Downloading:
Grew from 7% in 2006 to 19% in 2008, but just 3% download podcasts on a typical day. Remains an early adopter profile of mostly young men
Second Life and Virtual Worlds:
Worth the investment? Depends on what you’re trying to do and who you’re trying to reach…NEW DATA: Just 4% of internet users have visited virtual worlds like Second Life.
Twitter and status updating:
11% of online adults as of April 2009 and growing fast (NEW Sept. data TK). Now valued at $1BN. Many regard it as a sea-change technology moving search to the real-time Web.
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19. Mobile access to the “cloud”
69% of online Americans have used “cloud computing” applications whose functionality is located on the web.
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20. The Mobile Difference: Two Groups
Stationary Media Majority
61%
Motivated by Mobility
39%
Image source info:
1) “Old Romanian made phone” - Uploaded to Flickr on August 17, 2008 by cod_gabriel under a Creative Commons Attribution 2.0 license.
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CC license: <div xmlns:cc=" rel="cc:attributionURL"
/ <a rel="license" href=" BY 2.0</a></div>
2) “VIA Enables the Ultra Mobility Lifestyle 4” - Uploaded to Flickr on April 14, 2008 by viagallery.com under a Creative Commons Attribution 2.0 license.
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CC license: <div xmlns:cc=" about=" rel="cc:attributionURL" href=" / <a rel="license" href=" BY 2.0</a></div>
Motivated by Mobility: Five groups in this typology – making up 39% of the adult population – have seen the frequency of their online use grow as their reliance on mobile devices has increased. For these groups, growth in frequency of online use is linked not only to increasing broadband adoption, but to positive and improving attitudes about how mobile access makes them more available to others. Across the groups, a lot of variation exists regarding what these changes mean to users. Some find this extra connectivity a platform for self expression. Others are not entirely positive about ICTs’ impacts on their lives.
Stationary media will do: The remaining 61% of the adult population does not feel the pull of mobility – or anything else – drawing them further into the digital world. Across the five groups that make up this part of the population, several have a lot of technology at hand and have seen their tech assets grow in recent years. Yet ICTs remain on the periphery in their lives, suggesting that some adult Americans reach a plateau in their technology use. Some groups are content with this distant relationship to technology. For others, even a little modern gadgetry is too much.
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23. 56% of all Americans have accessed the internet by wireless means:
 39% of all Americans have used a laptop computer to go online wirelessly.
32% of all Americans have gone online with a mobile device –a cell phone or other handheld device to check , IM or access the internet for info.
Image source info: “Wired Man” Uploaded to Flickr by Mike Licht, NotionsCapital.com
under a Creative Commons Attribution 2.0 Generic license on August 6, 2007
Original image location:
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24. *NEW DATA*
As of September 2009, 3% of adults in the U.S. now own an e-book reader.
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25. mobile
social
Image Source:
Uploaded on January 6, 2009 by vol25 under a Creative Commons Attribution-Noncommercial 2.0 Generic license
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26. More than ever, people will need:
Trusted “curators of content”
Help assessing the authority of info
Guidance navigating copyright and privacy
Non-commercial spaces—online and offline
Like the internet, libraries should be “porous” and “everywhere” (via Paul Holdengraber)
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27. Thank you! Mary Madden Senior Research Specialist
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
October 2, 2009