1. CMNS 362 NEWS SOURCES STATISTICS / DEMOGRAPHICS & POLICY RESEARCH Sylvia Roberts Communication Librarian sroberts@sfu.ca

2. Advertisement translations English versionPunjabi version

3. Possible research questions What is the effect of using ethnic / minority content in advertising? More specifically, language, perhaps other cultural content, casting decisions, framing If not advertising, programming such as news, hockey games commentary Whats the motivation for the advertiser? Is this a policy related issue? CRTC? requirements Advertising standards council? Local content / advertisers? Is it an enculturation strategy? Whos behind it? What does the differing content and representations tell us about social mores? Why the subtitles? Specific research question(s) How are ethnic language television commercials received by the consumer / viewer in the South Asian community of Vancouver What are the ethnic media consumption habits of English speaking white middle- aged librarians – too specific?

4. Do any of these look useful? La Ferle, C., & Wei-Na, L. (2005). Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions. Journal Of Advertising Research, 45(1), 140-153.Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions. Hollerbach, K. L. (2009). The Impact of Market Segmentation on African American Frequency, Centrality, and Status in Television Advertising. Journal Of Broadcasting & Electronic Media, 53(4), 599-614.The Impact of Market Segmentation on African American Frequency, Centrality, and Status in Television Advertising Koeman, J. (2007). Cultural values in commercials: Reaching and representing the multicultural market?. Communications: The European Journal Of Communication Research, 32(2), 223-253.Cultural values in commercials: Reaching and representing the multicultural market?

5. Finding academic articles: Review How would you find the cited article? How do you find articles on similar topics? Based on this abstract, how might you use this article for exploring our topic? What databases might you use?

8. News Sources Why news sources?news Key databases: Canadian Newsstand LexisNexis PressDisplay Key research guides News Alternative news Communication: Associations & organizations

9. Finding specific newspapers How would you find news sources for a content analysis study? Where could you find advertisements published in the Globe & Mail newspaper from 1995? Why would it be important to look at an image of a newspaper page where the story was published? Where can you find current issues of the Ming Pao Daily (Vancouver edition) in Vancouver? What about the last few months? Older? CARD online to ID ethnic newspapers in Canada CARD online

10. Statistics / Demographics Statistics Canada, especially the Census, The Daily NOTE: NHS in 2011 instead of long form census Statistics CanadaCensusThe DailyNHS UNdata Statistical agencies for specific countries Market research sources for consumer information, e.g. Print Measurement Bureau Market research sources Print Measurement Bureau More in the Communication Research Guide, under the Facts & Data tab Facts & Data

11. Demographics / Socioeconomic data How many people of South Asian ethnicity live in Canada? In the city of Vancouver? Recent immigration trends, increasing or decreasing? Languages? Can you find out how many people of South Asian ethnicity live in other countries, such as England or France? What is the audience for Bollywood movies in Canada? What is the ethnic television advertising market worth in Canada?

12. Public Policy Key databases Canadian Public Policy Collection Canadian Research Index Pew Research Center Key research guides Communication: think tanks & research centres and government agenciesthink tanks & research centres government agencies Public Policy think tanks, research centres & associations think tanks, research centres & associations Government resources

13. Methodology Sage Research Methods Online Library books search (e- and print)books search Inter-University Consortium for Political and Social Research (ICPSR) Inter-University Consortium for Political and Social Research (ICPSR) PLUS: All the scholarly articles that you found in your literature review should include a methodology section AND sometimes the instrument in an appendix

14. Research guide: http://www.lib.sfu.ca/help/subject- guides/communication/cmns362-spring2012 Contact: Sylvia Roberts sroberts@sfu.ca Thanks for your participation!