1. IPTCs RightsML Rights expressions for the news industry ODRL Meeting 28 September 2011 Barcelona, Spain Michael Steidl, Managing Director IPTC

2. © 2011 IPTC (www.iptc.org) All rights reserved 2 The IPTC Established 1965 as lobbying organisation for the free technical news exchange by the news industry 1979: first standard of a text news format = content + metadata (IPTC7901) 1991: first multimedia format standard IIM: binary format 1997: first XML-based format: News Industry Text Format (NITF) Subsequently: - multimedia, proprietary XML (NewsML-G2, SportsML) - multimedia, XMP (RDF/XML) (IPTC Core + Extension) collaboration with PLUS 2010: co-development of ACAP 2.0 2011: RightsML

3. © 2011 IPTC (www.iptc.org) All rights reserved 3 Whats special with the news industry Long supply chains = downstream control of rights a mix of B2B and B2C {event organiser/owner} creator media type specific syndicator multimedia syndicator (e.g. local) another syndicator (e.g. international) publisher (newspaper/broadcaster + online, pure online news) finally: the end user Composite content: text + photo + graphic + video Fast delivery from creator to end user: time framing of publication is an issue! Publication type specific: in print, online, broadcasting

4. © 2011 IPTC (www.iptc.org) All rights reserved 4 Simple examples Alternative (a) The item may not be distributed to anywhere within China. Alternative (b) The item may not be distributed from within China to anywhere.

5. © 2011 IPTC (www.iptc.org) All rights reserved 5 Simple examples Alternative (a) The asset may not be distributed to parties A or B. Alternative (b) The asset may not be used by parties A or B.

6. © 2011 IPTC (www.iptc.org) All rights reserved 6 Simple examples UK out; archive out; for use in North America only; may not be archived. It is permitted to use the item between dates X and Y (only) From an existing distribution: Mandatory credit. Foreign out. One time use only. Only use with text with topic X. No overlaying type, cropping, retouching or other modifications to the image. No sales. No archives. All online out. All internet out.

7. © 2011 IPTC (www.iptc.org) All rights reserved 7 Example NLA AP writes a news story which contains an image provided by Getty. The Daily Telegraph acquire the article in its entirety with the following associated rights: –Article text and the Getty image can be printed in The Daily Telegraph. –Article text, but not the Getty image, can be displayed on telegraph.co.uk for a period of 48 hours. –Article text and Getty image cannot be provided to Lexus Nexus. –The headline and first 25 words of the article can be provided by Lexus Nexus to Ford Motor Company for a period of 28 days, but not the Getty image. –Article text, but not the Getty image, can be provided to Factiva but not until 24 hours after publication.

8. © 2011 IPTC (www.iptc.org) All rights reserved 8 Conclusions The ACAP team was and the IPTC is happy to build on ODRL 2.0 Three wishes for ODRL 2.x –Dont change the basics of the data model Such a change may be expensive for users and implementers –Make it as RDF compliant as possible Semantic mark-up should include rights And: RDF is a widely accepted data model design –Support different serializations Many supported syntaxes = wider adoption And: keep out of syntax wars, this is not your business Lets find a balance between a generic vocabulary and a news industry specific one

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