1. "How to get your news and stories into print, on air and into cyberspace at no cost" Stefan Drew Aka The Marketing Magician

2. The media needs you The media have less time to source and write stories Advertising has been cut.. Therefore there are fewer staff and smaller papers There is intense competition from free online newspapers, blogs etc. So you can fill the gap

3. How? Here are a few examples of what I do … in a few minutes Im only giving you a flavour The main thing to remember is that all these ideas can apply to YOUR business.

4. Media Releases 5 W & 1H Who, what, why, where, when & how. Good short descriptive headline Intro para of 5W and 1H Expansion para Quotes Ends Notes to editors Pictures

5. Send your media release to Newspapers Magazines – general interest and trade/specific Radio TV Freelance journalists Websites

6. This technique has worked for years

7. Newspaper & Magazine Articles & Features Some examples from over 20 years of getting stories in the worldwide media

9. Online Articles & Features Write them.. Send them

11. Radio Topics include Woolworths Cigarette pack advertising Does advertising work? Interactive advertising Impact of Olympics on business Etc. … hundreds of topics over the last 25 years

12. Radio 4 BBC local stations BBC World Services - >70 countries ABC From UK, Portuguese palaces and Italian beaches

13. Websites and blogs Experian ThomsonLocal Equifax And hundreds of other websites Your own Guest blogging

16. Your Own Website and/or Blog

17. Newsjacking London Met Uni and the Visa Scandal Newsjacking = Coverage in numerous papers and on websites

18. Stefan Drew 01926 632794 www.StefanDrew.com Request your Top Five Marketing Tips and get regular free advice & information on How to market your business www.StefanDrew.com