2. How EMI Music Implemented Master Data Services with Adatis
Jeremy Kashel
Adatis
Principal Consultant
Dafyd Hopkins
EMI Music
Head of MI Systems

3. Data Warehouse Project
Background to the EMI MI solution
In Q EMI embarked on a project with Adatis to create a new data warehouse that combined the view of Physical and Digital sales
Single location for EMI sales reporting
Physical & Digital music and merchandise sales
Used by Sales & Finance users, including EMI CFO
Built on SQL Server 2008 R2
Reporting delivered through Reporting Services
Ad-hoc reporting through Analysis Services via Excel

4. Project Data Issues Challenges with DW dimension data
The data that forms the dimensions in the data warehouse comes from 50+ global territories and systems.
New records arrive, e.g. a new Customer
The information that arrives is incomplete
Users require complete data to make business decisions
The cube contains rich hierarchies
New members must be placed in the correct place in a hierarchy
Organisational versioning

5. Master Data Services Master Data Services Introduction
Master Data Services is Microsoft’s Master Data Management solution that ships with SQL Server 2008 R2
For the sharing of Master Data, e.g. Customer, Product
Nouns of reference data of the business
Data can be imported or entered directly
SQL Server database with a web front end
Modeling capability
Data entry tool for end users
Business rules and workflow
SharePoint integration
Versioning
Security

6. EMI System Architecture

7. Hierarchy Management Managing Incomplete Dimension Data
When a new dimension member arrives overnight, a key business user must take action to complete missing information and put the member in a hierarchy.
Business Rules are used to determine that new data has arrived
A Notification will be sent to the user by
The user completes the missing attribute, e.g. the name
Business Rules used for simple validation
The user also places the member in a hierarchy
The Analysis Services dimension gets processed as part of the ETL

8. Versioning Creating Multiple Copies of Master Data
The Versioning features of MDS allow multiple copies of data to be held and extracted
Versions created manually by an administrator
Archive major master data changes
Allow independent changes to Master Data
Rollback to an older version if needed
Transaction history is maintained within each version
What-if capability can be provided by versions

9. Demo EMI MDS Solution Hierarchy Management in MDS
Excel connected to SSAS Cube

10. Questions?

11. © 2008 Microsoft Corporation. All rights reserved
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.