1. Anti-Fraud Hot Line

2. Back Ground

3. U.S. Agency for International Development (USAID) and Transparency International Pakistan (TIP) signed a five (5) year cooperative agreement, valued at U.S$ 2,964,668, on 22nd September 2010 at Islamabad for the "Anti-Fraud Hotline" Project.
The objective of the Project is to ensure Transparency and prevention of corruption in the utilization of grant to be provided to Pakistan by USAID, including the US $ 7.5 billion of Kerry Lugar Bill.

4. Objectives
Encourage citizens to pursue corruption related complaints as a victim or witness of corruption in projects;
Prevent corruption during the tendering process
Recovery of funds due to anti-fraud reporting
Enhanced fraud awareness amongst citizens
Education on Fraud and Corruption

5. What is ‘Anti-Fraud Hotline’

6. Toll-Free Hotline receives complaints of fraud
Multilingual call center operators
Website (Complaint management database)
Workshops/ Seminars as part of ‘Raising Awareness’ campaigns
Analyzing and Reporting of data collected.

7. In order to generate complaints, we need to be accessible to as many people as possible, to improve the chances of reaching people, who might have information of any fraudulent activity pertaining to USAID funded projects.

8. Marketing/ Advertising
Marketing of Anti-Fraud Hotline is the lifeline of the project, as it results in higher number of calls, subsequently, generating complaints. There are various marketing mediums that are being utilized to promote the Anti-Fraud Hotline, such as; TV
Cable TV
Radio
Newspapers
Posters (Displayed at IP’s sites)
Billboards

9. TV Coverage

10. Cable TV Coverage – Scroll advertising (Three Scrolls for one message)

11. Local Newspaper Ad
Kawish
Express Tribune
The News

13. Karachi

14. Torkham

15. F 6/1 – Bus Stop, Islamabad

16. Punjab Assembly - Lahore