1. Adopt A Retailer

2. Adopt A Retailer Goal
Connect Pork Producers directly to retailers, to be a resource for:
Training
Info on modern agriculture
On-farm information
Retailer needs
Building a relationship of trust, communication and understanding

3. The Pork Producers Operation Main Street (OMS) veterans
Trained public speakers
Have given hundreds of OMS presentation
Farming and pork production are what they do everyday
In October 2010 they underwent retail training
Pork 101
Retail Overview
Day in the life – Clarence Oliver

4. BJ’s Team Conference Vendor Show Booth – Education on Animal Welfare
BJ’s Vendor Conference
Comprehensive and intensive vendor show that encouraged engagement of several key levels of management with the goal of educating team members on various topics
Meat department wanted to deliver information on modern pork production
Goals
Open dialogue
Better understanding of food production
Answer member questions

5. Key deliverables
Modern production
Changes and improvements of methods and products over time
Changes in facilities for care of animals
Key deliverables
“Face” on pork production
Animal well -being
Gestation stalls – Why?
Prevention - Antibiotics
Stewardship

7. How can AAR Producers Help You?
Meat department training/meetings
Company training
Answering consumer questions / preparing frontline employees
Sharing pork producers’ commitment to environment, food safety, animal welfare, health and community with any group you need
Connecting people to where their food comes from

8. America’s Pork Producers are happy to speak for our industry, providing accurate, fact-based presentations