1. **Delete this slide after reading**
Facilitators – you will need the following items ready before you begin the workshop:
Flash Drives with house photos – ask attendees to copy the folder of photos to their desktop for the workshop. They can delete it after today.
2. Sample products that you received from Prism and that you created yourself
Tip: First, ask all attendees to log into WDC to ensure internet access and correct username and password. If they have issues, have them call the help desk. If it can’t be fixed, ask that they look at another attendees’ computer screen.
Then, start your slides, asking them to watch the demonstration first, then they will complete the steps in their system after.

2. Before we start…
Please verify that you can successfully log into
Enter your Username and Password

3. Weichert Design Center for Targeted and Customized Marketing

4. Where do you Find it?

5. What is it used for?
Wide array of high quality, printable marketing materials and programs available to promote yourself and your listings
Branded with your picture and information
Automated Just Sold and Just Listed Programs
Various mailing list options
Create a free list based on geographic location: map, neighborhood, postal carrier route (EDDM)
Purchase a targeted list, using criteria you specify to reach the right market!

6. About Weichert Design Center
Property Brochures
Custom Booklet Brochures
Listing Presentations
Calendars
Magnets
EZ-ADDRESS
Direct Mail
Print Collateral
Integrated Programs
Create Farm Area
Target by Demographics
Target by Carrier Routes
List by Radius
Freeform Map
City/Street Selector
Just Listed
Just Sold
EDDM
Open House
Custom Postcards
Seasonal Farming
Neighborhood Update
Property Web sites
Auto Farming
Social Media Synchronization

7. Getting Started
Please log in with your User ID and Password. If you don’t have or remember please select Click Here under the Log In Button or contact support at 7 7

8. Set up your Account
Please make sure your profile is updated specifically your address if you are not using address.
You should also make sure your Associate ID is here to enroll in the automated Just Sold Programs. 8 8

9. Using these links you can: Change your password
Update Your Profile
Using these links you can:
Change your password
Add/update your profile photo
Add a New Profile for any team/partners you may have
Add a payment method to process orders. 9 9

10. Navigation and Programs
Using the Top Tool Bar:
Catalog—choose from the list of marketing materials such as: post cards, brochures, templates and other marketing materials
Programs—view any pending Just Sold or Just Listed and select the style you prefer, and view any campaign results. 10 10

11. Navigation and Programs
Using the Top Tool Bar:
My Mailing Lists — create, purchase and upload a list for any of your direct mail or campaigns
My Listings — your listings photos and information can be imported from your MLS system, to easily create marketing materials and property web sites
Use the new easy WDC export function in WeichertPRO to upload a contact list here 11 11

12. Navigation and Programs
Using the Top Tool Bar:
My Pictures —your property photos will import from MLS or you can upload other photos to use for your marketing
My Drafts — any designs you have been working on that have not been completed are archived here
This will only appear once you attempt to create or process a design from a template or a Just Sold or LeadLink (Just Listed) from s you will receive 12 12

13. © 2015, Prism Digital Communications – Proprietary & Confidential
Now you do it…
Click on “My Account” in the upper right corner
Check the information in your profile for accuracy.
Add your Associate ID if it doesn’t appear here.
Add your profile photo if it doesn’t appear here.
Add a credit card account, if you have one.
Click on the Weichert Realtors logo to return to the home page.
© 2015, Prism Digital Communications – Proprietary & Confidential

14. Catalog Items
The Luxury Collection Also Offers Listing Presentations and Mailers
Use these Brochure templates or ask for assistance with a custom design 14 14

15. Catalog Items
There are many customizable templates for targeted or seasonal postcard mailings
Select a category to view the template options 15 15

16. © 2015, Prism Digital Communications – Proprietary & Confidential
Customize a Postcard
Each step includes easy to follow instructions.
1. Name the project
© 2015, Prism Digital Communications – Proprietary & Confidential

17. Customize a Postcard 2. Customize
Choose from images that you have used in the past, saved to your account
Or select
Upload New Picture

18. © 2015, Prism Digital Communications – Proprietary & Confidential
Now you do it…
Click on the Catalog tab and scroll down to “Postcards”
Click on “Postcards”
Click “Custom Title”
Click “Create Now”
Follow the steps to customize the postcard.
STOP AT STEP 3
© 2015, Prism Digital Communications – Proprietary & Confidential

19. Automated “Just Sold” and ”Just Listed” Programs

20. Just Sold Program 1. 2. 3.
You will receive an when your transaction clears through the Weichert system congratulating you and offering you 50 FREE cards.
You can process the 50 FREE by clicking
“Send My 50 Cards Now” 20 20

21. Just Sold Program Options
You can view and select which Just Sold Card style you prefer by Selecting Just Sold in My Programs.
You can add additional cards to be sent and select the option to have a card sent to you as one of your 50 FREE

22. Reader goes to the site and enters the code to see your full property details
You get an with the name and address of the person who visited the page!

23. Just Sold Program Options
When you sell a non Weichert listing you will have to add a property photograph as we are not allowed by law to automatically populate from MLS. 1.
1. Select Create Your Card in the
2. Update the address or take out the sale price in Sold For and type in Call {your name} for Details {enter your cell phone number} 3. 23 23

24. Just Listed Program
Your personal listings should automatically import over and from there you can create a property web site or use the information to support the creation of your marketing materials
Your Just Listed card is autopopulated with the primary image from your MLS system. 24 24

25. Just Listed Program
You can choose from any of these formats, customize the images and text

26. Once your order is complete, easily post the listing on Social media

27. Just log into your account…

28. Use the option to Share your Just Listed or Just Sold property to your Facebook Business page

29. When someone clicks on the image they will be taken to your branded webpage

30. Creating a Mailing List
You have 5 basic options to create a list for your postcard.
First option, select one of your existing lists

31. Any list you have created in the past, including targeted lists will be archived for you to use for a repeat mailing – great for farming!

32. Creating a Mailing List
Second option, create a list using EZAddress

33. Creating a Mailing List
Using EZAddress
free mailing or farm list using our the EZ-ADDRESS solution, upload your own lists, purchase targeted list or create an EDDM mailing list for Every Door Direct Mail mailings. 33 33

34. Creating a Mailing List
Using EZAddress
Enter the property address and see a map of the area within 0.50 mile radius.
Click “Find Addresses” to see the number of addresses on each street

35. Creating a Mailing List
Using EZAddress
Now, adjust the radius area depending on the number of addresses that appeared in your search

36. Creating a Mailing List
Using EZAddress
Click “View/Edit” to refine your list by street or specific house numbers
When you are satisfied with your list click “Save Your List” and name it.

37. Creating a Mailing List
Freeform map – great if you are targeting properties with water front or specific views.
Street selector – great to narrow down by specific streets instead of radius – like for a particular complex or development
Can you think of a benefit to using one of these options vs another?

38. Now you do it… On the top tool bar, Click on “My Drafts”
Click on “Finish Last Item” and go to step #4 “Address It”
Create new Mailing List using the first button “radius around an address”
Click “Create my list”
Enter your subject property address and click “find addresses”
Try all of the selection options until you are satisfied with your list and click “save”
Allow 10 minutes to practice

39. Create a Marketing Plan for this scenerio:
You have a listing for the “discriminating buyer”
You want to high light all of the unique features and amenities of this property
Your sellers expect you to market their house to an audience who will appreciate and be willing to pay for their “special home”

40. What WDC tools would you use and who would you target?
Flip chart your ideas then lets create the plan

41. Lets start with an 11 x 17 four page glossy brochure

42. Customize your brochure
Go to the catalog tab in the top tool bar and scroll down to “Brochures”
Select the 4 page property brochure and click “Create Now”
Follow the steps to customize the brochure. Upload the photos from your saved folder and include creative descriptions.
Stop at step #3 “Proof It”
The brochures will be printed and mailed to you separately, so order enough for showings and mailings.

43. How do you find the “discriminating buyers”
How do you find the “discriminating buyers”? Create a Targeted Mailing List

44. Creating a Targeted Mailing List
Start with a radius or zip code search, then filter results with Over 330 Different Data Selections 44 44

45. Creating a Targeted Mailing List
Select your criteria and variables then add them to your targeted demographics on the right

46. What criteria would you select for this brochure mailing?
Creating a Targeted Mailing List
What criteria would you select for this brochure mailing?

47. © 2015, Prism Digital Communications – Proprietary & Confidential
Now you do it…
Go to “My Mailing Lists” on the top tools bar and click on “Purchase a Targeted List”
Enter the property address or zip code
Click Create Selection Area
Click Select your Demographic Criteria
Add the criteria you want
Click Get my count
Save List
© 2015, Prism Digital Communications – Proprietary & Confidential

48. © 2015, Prism Digital Communications – Proprietary & Confidential
How can you use these tools as part of a consistent plan to market yourself and your properties?
Discuss options and ideas for:
Farming
Promoting yourself
Follow up
© 2015, Prism Digital Communications – Proprietary & Confidential

49. Thank you!