1. STA 630 Lecture 1
RESEARCH METHODS
LECTURE 1

2. Objectives of the course

3. Students should be able to:
Sharpen the analytical skills.
Develop their understanding of the research concerns.
Develop the ability to convert the research concerns into a research problem.
Prepare a roadmap or blueprint of the research – using appropriate methodologies.
Conduct the research by following the complete research process.

4. Methodology

5. Grading

6. Textbook
Neuman, W. L. (2000). Social Research Methods: Qualitative and Quantitative Approaches. Boston: Allyen and Bacon.

7. Supplementary books:
1. Zikmund, W. G. (2003). Business Research Methods. Mason, Ohio: South Western.
2. Sekaran, U. (2004) Research Methods for Business New York: John Wiley & Sons

8. What is research?
Gathering information needed to answer a question, and thereby help in solving a problem.
Systematic and organized effort to investigate.

9. What is the value of research?

10. Research offers the pleasure of solving a puzzle.

11. Generating Theories – Models

12. Identifying problems and solutions

13. Research helps to develop new methodologies.

14. We are surrounded by social research

15. RESEARCH METHODS
LECTURE 1