1. Developed by Charles Zhang
CHANNEL ABROAD
Developed by Charles Zhang

2. PROBLEM OPPORTUNITY Enormous market Generous customers
Investment potential
Intermediary institution
Education institution
School promotion
250,000/year studying abroad
Lack of communication
Language barrier
Cultural barrier

3. INTRO VISION
Information platform
By incorporating students worldwide, Channel Abroad will build a platform where every individual who’s interested in studying abroad could access first-hand information and meet like-minded people.
Chinese parents and students
American Boarding school community
First-hand information
Fundraising for community’s interest

4. FINANCE AND PROFIT Finance Profit Subscription fee
Advertisement
Online courses
Usage of WeChat public accounts：
Free
Website development:
typically 300$ design+ 30$ maintenance/year
App development (next year):
3500$

5. PROMOTION Social Media & Website report WeChat Group chats
Point to Point
Preliminary interview finished last Friday
Distribution of Promotional information
Parent to Parent; Student to Student

6. CURRENT STATUS 5 6/30 250+ 5 schools 6 school Leaders
Culver, Stevenson, Northfield Mount Hermon, Lake Forest, Cranbrook 5
6/30
6 school Leaders
and 30 Members
5 WeChat
Public Accounts
1,200+ subscribers
250+
250+ view
per update
30,000+
30,000+ view counts
10,000+ viewers
1,200+
10,000+

7. EXAMPLE ANALYSIS: CHANNEL CULVER
Viewer Statistics

8. EXAMPLE ANALYSIS: CHANNEL CULVER
Applications:
Fundraising for CCCC: 5000$+
Popularity among parents.
Event announcement
Sample update

9. RISK SUSTAINABILITY Failure to attract enough schools
Failure to persuade enough students
Decrease in information quality
Lack of subscribers hence less revenue
School leaders pick successor
Subsidy and college resume to attract more students
Hierarchical leadership
Founder-Manager-School Leader-Volunteer

10. NEAR FUTURE Expansion Website APP 5 schools currently
10 schools by the end of summer
15 schools by the end of 2016
Website
finish by July 2016
Mission Statement/Organization Chart/Contact/Updates/Courses
APP
finish by July 2017
15 schools at least

11. CHANNEL ABROAD
Questions?

12. SOURCES
"Chinese Students Bolster U.S. College Budgets." Economix Blog. N.p., n.d. Web. 22 May 2016.