1. Stanley Cup Celebration Coverage
2018 Washington Capitals
Stanley Cup Celebration Coverage

2. 2018 Stanley Cup Championship
2018 marked only the second time the Washington Capitals made the Stanley Cup Finals, the first time being in 1998 where they lost to the Detroit Red Wings 4 games to none. This time around, they would face the Vegas Golden Knights, a brand new team to the league who were popular not only in their home market, but across the country as well.
After losing the first game, the Washington Capitals came back and defeated the Vegas Golden Knights four games to one to become the 2018 Stanley Cup champions.
TVB, enlisting the help of Research Now, set out to discover what media exuberant fans of Washington, D.C. used for coverage of the victory, as well as to find out where they were getting information on the upcoming victory parade.

3. Research Overview: Methodology
WHO:
508 interviews were collected via opt-in sample.
To qualify respondents needed to be age 18+ and:
Reside in the Washington, D.C. (Hagerstown) DMA
Had seen or heard any coverage of the Washington Capitals Stanley Cup victory celebration on any media platform.
WHEN: Interviews began 6PM on Friday, June 8th, 2018 in Washington, D.C. and concluded Sunday, June 10th, 2018.
WHAT: A short online survey about respondents’ news media habits regarding the Washington Capitals Stanley Cup victory celebration. Respondents were asked about their media usage after the final game.
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+.

4. Local TV News Tops For Capitals Victory Celebration Coverage
Which of these sources did you watch, listen to or go to for information about the victory celebration?
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+.

5. D.C. Fans Spent The Most Time with Local Broadcast TV News For Capitals Victory Celebration Coverage
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+.

6. Local TV Station News: Best Source For Coverage of The Washington Capitals Stanley Cup Victory Celebration
Which source do you feel gave you the best coverage of the victory celebration?
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+.

7. Local TV Station News: The Go-To Source For Coverage on The Washington Capitals Stanley Cup Victory Parade
If you plan to watch, listen to, or read about any part of the Washington Capitals victory parade, which source(s) do you plan on using (live, recorded or on news coverage)?
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults Respondents could choose up to 3 sources.

8. Why Local TV? “I trust what the local anchors are telling me” 34%
What are your reasons for watching local TV stations for victory celebration coverage?
“I trust what the local
anchors are telling me”
34%
“I want local Washington, D.C.
news and insights”
62%
“I like that they visually
show the victory celebration”
30%
“I like that my local station is
looking out for what I need to know”
30%
“I like that they are reporting from different neighborhoods in Washington, D.C.”
23%
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+.

9. Why Local TV News Website/Apps?
What are your reasons for using local TV websites/apps for victory celebration coverage?
“I want local
Washington, D.C. news
and insights”
52%
“I like that I can get at the
information I need on my timetable”
51%
“I want to know the status of
public services e.g road closures,
public transit”
29%
“I trust the news and information
from my local stations website/app”
40%
“I share information I get from my
station website/app with friends/family”
29%
“I like that they are constantly
updating and giving me the
latest information”
23%
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+.

10. Key Points
News Sources: 84% of respondents used local TV news for information on the Washington Capitals victory celebration
Time Spent: Within the 24 hours of the Capitals win, respondents spent more time with coverage on local television than any other source; more than national broadcast, cable TV news and social media.
Information: More than twice as many people chose local TV for information on the victory celebration than they did national broadcast and cable news.
When asked where respondents plan to watch, listen to, or read about any part of the Washington Capitals victory parade, the overwhelmingly number one choice was local broadcast television.
The top reasons cited for watching local TV news and using local TV news websites and apps during the celebration were that they wanted local Washington, D.C. news and insights, as well as they trust what the local anchors are telling them and they can get the information on their timetable.