2. Information Technology
David J. Sullivan
IT Specialist

3. 2007 Recap Added online contact form to National Website
Over 6000 leads sent out from online form
300,000 Visitors to our National website
127,000 Visitors from Google search engine
10,000 Subscribers to our online newsletter
57,000 Visitors to our online blog

4. 2008 Online Additions Online Employee Application
Based off Antoinette’s Website
Used for both teacher applications and office staff
Fields for contact information
Fields for employment experience
Information automatically sent to the studio
Over 30 employment requests on 3 studios
Since added to National website – 10 requests so far
Database set up to keep track of all employment requests

5. 2008 Online Additions New Studio Request Form
Beneficial to area developers and multiple studio owners
Short form allowing for people to request where a new studio could be opened
Database storing all studio location requests

6. 2008 Online Additions Introductory Offer Contact Form
“Win” Free lessons contact form
Great way to get new people into the studio

7. The Cost of Each Lead Average Marketing Costs from SWAR All Studios
Radio leads cost $144 per person
Newspaper leads cost $78 per person
Television leads $59 per person
Yellow pages leads cost $59 per person
Telemarketing leads cost $42 per person
Coupon leads cost $38 per person
Internet leads cost $16 per person

8. The Cost of Each Lead
$360,000 in yellow page advertising – we received about 4000 shows
$275,000 in newspaper advertising – we received 2500 shows
So far in 2008
$96 per person for yellow pages
$242 per person for newspapers

9. The Cost of Each Lead Leads went down on a national basis last year
Yellow pages -3000
Newspapers -2000
Guests -2000
Walk-ins -1700
Internet leads were 1 of only 3 marketing categories that increased

10. The Cost of Each Lead
Internet leads increased by 1000 shows from 2006 to 2007
An increase in leads is great news – But this is really the beginning

11. The Cost of Each Lead
In 2007 we spent $160,000 on internet advertising
Although less was spent on internet advertising we received more leads from the internet than newspapers and yellow pages combined.

12. The Cost of Each Lead
Marketing Figures with $0 advertising cost removed
Radio - $266 per person
Television - $139 per person
Newspapers - $138 per person
Coupons - $111 per person
Telemarketing - $108 per person
Yellow Pages - $91 per person
Internet - $30 per person

13. Internet Marketing Internet Marketing is Cost Effective
Multiple free and low cost ways to market your site

14. Internet Marketing Search Engine Optimization
Cost – Free – With home office hosting
Dramatic results
Turned our monthly visitors from 4,000 to 30,000

15. Internet Marketing Free Fred Astaire Email Address Cost – Free
Branding
Fred Astaire = Elegance, professionalism, instant recognition
Yahoo

16. Internet Marketing Google and Yahoo Local Cost – Free
Appears when people are searching for a local business
Appears above normal search results
Ability to add additional information about your studio
Ability to add pictures, coupons, reviews, etc…

17. Internet Marketing Multiple Links Coming to Your Site Cost - Free
Currently working on a dynamic page you can add to your website
Will include Studio name, website, address, and phone number
Updates each time the corporate directory is updated

18. Adding a Dynamic Element
Flickr – Photo Gallery
Cost - Free
Very professional
Built in slide show function
Easiest way to add photos to your site
Ability to add names and descriptions to your photos
Viewable in search results

19. Adding a Dynamic Element
Google – Calendar Program
Cost - Free
Add all your studio events
Import events from Outlook
Send out invitations
Students can RSVP

20. Checking Your Stats
Get the most out of your Internet advertising by checking your web stats
Home office stats are updated everyday
Shows where people are coming from
How long they stay on your site
Where they exit your site

21. Any Questions? Checking Your Stats
We’re here to help you with your internet marketing
Any Questions?