1. Cameron Bensley Skyler Scott Jalen Shelton
Kennesaw Carnival
Cameron Bensley
Skyler Scott
Jalen Shelton

2. Brief Description: Hosted with JH Drew Expositions North Georgia Fair
Split profits to reduce risk
Optimizes benefits for both KSU and JH Drew
North Georgia Fair
Splits profits
Extremely Profitable
Annual
Wide Target Market
Families
Students
Quality Relationships and Lasting Memories

3. Branding

4. Objectives:
Host a family friendly event.

5. Create an annual event to associate with KSU.

6. Generate more funds for operation of Night Owl Productions.

7. Target Market Families with a Household Income Greater than $85,000
Discretionary Income
Ages 12-54
Demographics: Georgia

8. Schedule of Events: Saturday May 27 - Saturday June 4
Hours: 4 P.M.- 11 P.M.
March - May: Seek Sponsorships and Begin Advertising
Friday May 26: Assemble for Carnival
Advertising
At the Event
Banners, Rides for Sponsors
Sponsors Receive Tent Space
For the Event
Print Media on Kennesaw State Campus
Utilization of KSU Social Media
Billboards: I-75 and I-575

9. Tickets $7 Entry for ages 10+
Individual Ride Tickets: $1.25 (Rides Cost Multiple Tickets)
Ticket Bundles:
$ Tickets
$ Tickets
$ Tickets
Expected 15,000 people per day
105,000 Total
Food Prices Vary Depending on Vendor

10. Targeted Sponsors

11. Sponsorships Sponsorship Tent Space: Sponsors Sponsor Individual Rides
Inside: $40.00 per front foot (10x10 booth $400)
Outside: $35.00 per front foot (10x10 booth $300)
Sponsors Sponsor Individual Rides

12. Event Layout

13. Responsibilities:

14. Budget(Estimate):

15. Benefits: Increase Participation of the Community on Campus
Hosting Similar Events in the Future
Also Benefits James H Drew Expositions
Huge Economic Impact

16. Bibliography:
"North Georgia State Fair." Home. N.p., n.d. Web. 27 Jan
<
"Night Owl Productions- Kennesaw State University." Night Owl Productions- Kennesaw State
University. N.p., n.d. Web. 27 Jan <