1. Social Networking and Alert and Notification
Alicia D. Johnson, MPA
Resilience & Recovery Manager
San Francisco Department of Emergency Management

2. The Old Way – Monologue

3. The New Way – Dialogue

4. Social Media Provides
Meaningful info from people you trust that you can quickly digest and share with others

5. Developing Your Social Media Strategy
Real-time Information
Documents
Interactive Content
Collaboration
Education
Community Building
Reputation Evaluation & Management
Blogs √
Facebook
Flickr
Forums
Google +
Podcasts
Twitter
Wiki
YouTube

6. Our Twitter following is just over 43,000
Began early 2009
Post regular alerts and notifications and preparedness announcements/messages
TRUSTED SOURCE

7. Note use of #earthquakes (a trending hash tag resulting from 2 Hayward Fault quakes); by using this hashtag, our tweets were highlighted to many more engaged audiences

8. Facebook also began in 2009
Use facebook to promote preparedness messages, alerts and warnings, post pictures (a bit more of DEM personality)
Note the blog post announcement being timely given the earthquakes here and in Turkey last week

9. Use blog as a strategy to conduct more in-depth message delivery; this week’s post met one of our overall communication goals to leverage “teachable moments”
Try to include a call to action of some sort

10. Our Blog always incorporates our core message (more prepared than you think) with variations/key messages tailored to the audience and/or them of the Blog.
We also always integrate support of partner efforts (NERT; ShakeOut) along with our own organizational objectives (72hours.org; AlertSF; SF Heroes; DEM social media)

11. Leveraging the City and County of San Francisco’s Facebook required some internal interagency coordination, but we have a strong relationship with the person responsible for this page
Provide regular content to be promoted through this facebook page (note the number of fans)

12. Love seeing the masses spread the word to their contacts! One to many…

13. Always try to support our partners, especially those outside of the traditional preparedness circle (SF SAFE is SF’s neighborhood watch)
Again, photos showing more context about our department (Mayors Lee and Quan and former Secretary of State Schultz)

14. Questions?

15. Thank you! @sf_emergency facebook.com/sfdem @UrbanAreaAlicia