1. #GettingCumbriaReady
Welcome
#GettingCumbriaReady

2. Hannah Bladen Sport England Getting Cumbria Ready
27 November, 2018
Hannah Bladen Sport England Getting Cumbria Ready
November 2016

3. Government Strategy: Sporting Future
27 November, 2018
Government Strategy: Sporting Future

4. Sport England Strategy: Towards An Active Nation
Social and Community Development
Individual Development
Mental
Wellbeing
Physical
Economic Development
Outcomes +
Customer Focus
How we think
How we decide
Seven investment principles
What we invest in
Tackling inactivity
Children and young people
Mass market
Core market
Volunteering
Facilities
Local delivery
Underpinned by
Workforce
Coaching
Active Lives

5. SPORT ENGLAND’S VISION
27 November, 2018
SPORT ENGLAND’S VISION
We want everyone in England
regardless of age, background or level of ability to feel able to engage in sport and physical activity. Some will be young fit and talented, but most will be not. We need a sport sector that welcomes everyone – meets their needs, treats them as individuals and values them as customers. .

6. Key Themes Investing for a purpose, not sport for sport’s sake
27 November, 2018
Investing for a purpose, not sport for sport’s sake
Behaviour change
Customer focus
Under-represented groups
Children and young people
Wider partnerships
Governance and efficiency
A new approach to measurement and evaluation

7. The Behaviour Change Journey
Tackling Inactivity
Challenging the intention/action gap 1
Creating regular activity habits
Building a new habit is challenging 2
Pre-contemplation
Contemplation
Preparation
Action
Maintenance 3
Helping those with a resilient habit stay that way
Life gets in the way and is challenging

8. Under-Represented Groups
27 November, 2018
Under-Represented Groups
Women
Older people
Lower socio-economic groups
People with a disability
Some ethnic groups
They need to drive growth

9. Focus on The Person – To Create Active Lives
Sam’s Sporting Life

10. Investment Programmes
27 November, 2018
Investment Programmes
Tackling Inactivity
Children and Young People
Volunteering
Taking sport and activity into the Mass Market
Supporting Sport’s Core Market
Local Delivery
Facilities

11. Portfolio Management The Sport England Approach to Implementation:
27 November, 2018
Portfolio Management
The Sport England Approach to Implementation:

12. Supporting Sport’s Core Market
27 November, 2018
Supporting Sport’s Core Market
July Launch
Governance
Scoping
Submissions
Assessment
Decisions
Transition
Bespoke

13. Volunteering Strategy Objectives
27 November, 2018
Volunteering Strategy Objectives
The strategy has 3 objectives:
Ensure better quality volunteering experiences
Increase the diversity of those who volunteer in sport and activity
Increase the quantity of volunteers in sport and activity
The priority for will be to improve the quality of the experience.
A focus in the first period will be to increase diversity in sports volunteering, with some dedicated work and investment.
The focus of the strategy will shift towards driving growth at scale from 2021.

14. Key Implementation Updates
Governance Code
Tackling Inactivity
Facilities
Coaching
Mass Market
Local Delivery

15. Thank You & Questions Hannah.Bladen@sportengland.org November 2016