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INTRODUCING CRAFT

2. MODERATOR: COURTNEY FRAZIER SPEAKERS: JILL CORBIN, ELIZABETH O’REAR, KELLY KIRKPATRICK, KELLI HEPLER, KAT PAPENBROCK, TARA MARSHALL
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3. GOALS FOR FY18 AND BEYOND
Increase traveler spending through creation and branding of new traveler experiences in less visited areas of Colorado
Empower rural destination partners to develop and promote tourism assets
Be inclusive of all industry segments
Support development of programs to enhance visitor readiness
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4. WHAT WE DO – HELP TO BUILD OUR INDUSTRY
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FUNDING
SUPPORT
EDUCATION

5. NEW INITIATIVES IN FY18 CRAFT – Colorado Rural Academy for Tourism
CRAFT Studio Early-stage tourism development program
CRAFT Studio 201 – Customized support to develop a specific
tourism strategy or goal
CRAFT Toolkits - Online resource hubs at Colorado.com
CRAFT Workshops - Industry specific workshops
Tourism Entrepreneurship support
Professional Development support
Rural Tourism Conference Sponsorships
Governor’s Tourism Conference Scholarships
Implementation funding
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6. NEW INITIATIVES IN FY19 Project & Technical Assistance Grants
Supports projects that target the technical development of tourism
25% cash match
Maximum award of $15,000
Lead applicant tourism operating budget cannot exceed $500,000
Rolling applications. Applications close January 2, 2019
Small Marketing Matching Grants
Same application timeline as Large Marketing Matching Grants
Maximum award of $10,000
Lead applicant tourism marketing budget cannot exceed $100,000
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8. CRAFT STUDIO 101
Provides broad, comprehensive tourism education and training for rural communities or regions on how to build tourism into an economic development strategy
Duration: 12 Weeks, with six in-person community training days
Recommended for: Group of partners within a community or region in the early stages of exploring tourism development
FY18 Recipients: Huerfano County, City of Trinidad
FY19 Recipients: City of La Junta, Moffat County
Number of available offerings in FY19: 4
Next Round of Applications open: December 3, 2018
After successful completion of CRAFT Studio 101, participants are eligible to apply for funding to implement a key priority determined during program.
Up to $10,000 available for a CRAFT Studio 101 Implementation Grant
Ten initiatives created to help advance local economies and which include a range of economic development tools that can be accessed by communities and regions across the state. Other Initiatives are: Coworking 101, Community Placemaking, Tiny Homes Workshop, Certified Small Business Community, Brand Building for Communities, Film and major production Initiative, Creativity Lab of Colorado and Data-Driven Approach to Economic Development

9. MOVING COORDINATED GROUPS
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10. AGREE ON A SHARED VISION
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11. FY18 CRAFT STUDIO 101 PARTICIPANTS
City of Trinidad
Huerfano County
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12. FY19 CRAFT STUDIO 101 PARTICIPANTS – ROUND 1
La Junta
Moffat County
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14. WHAT PEOPLE ARE SAYING SO FAR…
“Great info, great speakers, what a great and informative day!”
-Huerfano County community member
“We are so glad you are here. We need to stop talking and start acting.”
“I found this first CRAFT session very helpful for my community as well as my nonprofit organization. Having a chance to connect, network & brainstorm with others in the community was not only motivational, but invaluable.”
-City of Trinidad community member
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15. CRAFT STUDIO 201
Provides customized support for communities or regions wishing to advance a specific tourism-related goal or strategy
Check out Blueprint Tourism Promotion and Development Initiative
Recommended for: Group of tourism partners within a community or region with identified tourism assets and promotional strategy
Go to:
FY18 Recipients: Rio Blanco County and Leadville-Lake County
Number of available offerings in FY19: 2
Applications open: April, 2019
After successful completion of CRAFT Studio 201, participants are eligible to apply for funding to implement a key priority determined during program.
Up to $7,500 available for a CRAFT Studio 201 Implementation Grant
Ten initiatives created to help advance local economies and which include a range of economic development tools that can be accessed by communities and regions across the state. Other Initiatives are: Coworking 101, Community Placemaking, Tiny Homes Workshop, Certified Small Business Community, Brand Building for Communities, Film and major production Initiative, Creativity Lab of Colorado and Data-Driven Approach to Economic Development

16. CRAFT MENTOR
Provides up to 50 hours of mentoring for organizations or tourism-related businesses wishing to advance a specific tourism-related goal or strategy.
Duration: Maximum of 50 hours from mentor; timeframe determined by participant and mentor
Recommended for: Organizations, nonprofits, tourism-related businesses
Number of CRAFT Mentor Projects in FY18: 17
Applications open: Applications accepted on an ongoing basis
After successful completion of CRAFT Mentor, participants are eligible to apply for funding to implement a key priority determined during program.
Up to $1,000 available for a CRAFT Mentor Implementation Grant
On our end we have to grow cultural, heritage and agritourism attractions to both educate travelers, preserve, and generate revenue.
Educational Tours: C2 Alpacas, El Paso Co.
Wine Tours: Aspen Peak Winery, Bailey
Farm Stay: Horse & Hen Farmhouse Inn, Hayden
Joint Marketing: San Luis Valley Museum Association
Wildlife tours & events: Snow Goose Festival, Lamar

17. CRAFT MENTOR SUPPORT CRAFT Mentor project locations from 2015 - 2018
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18. CRAFT MENTOR PROJECTS
Marketing Analysis - Tread of Pioneers Museum, Steamboat Springs
Membership up 47% YTD
Tours and groups attendance up 106% YTD
Sustainability - Mountain Goat Lodge, Salida
Created a basic sustainability action plan
Quantified the environmental footprint
Marketing Plan - Crestone Creative District
Coverage by Fox News 21
Social Media outreach
Farm and Ranch Tours - Cortez Cultural Center and Mesa Verde Country
First tours launched summer 2018
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19. CRAFT TOOLKITS Available at industry.colorado.com
Online resource hub providing rural tourism partners with ‘how-to’ resources on a wide range of topics
Rural Tourism Toolkit
Visitor Readiness Toolkit
Marketing & Social Media Toolkit
Tourism Entrepreneurship Toolkit
Culinary & Agritourism Toolkit
Bicycle Tourism Toolkit
Cultural & Heritage Toolkit
Sustainable Tourism Toolkit
Available at industry.colorado.com

20. CRAFT WORKSHOPS
Intensive training and work for communities or regions wishing to advance a tourism-related strategy relating to specific industry segments. Workshops will be offered for Culinary & Agritourism, Heritage and Cultural Tourism, Adventure Tourism, Cycling Tourism and Sustainable Tourism
Duration: days
Recommended for: Group of tourism partners within a community or region with 1-2 local champions to be point of contact for CTO and at least 8 other community members
Applications open: Applications accepted on a rolling basis throughout FY19
until April 1, 2019
After successful completion of a CRAFT Workshop, participating communities or regions are eligible to apply for funding to implement a key priority determined during workshop.
Up to $2,500 available for a CRAFT Workshop Implementation Grant

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22. Panel Discussion

23. Questions? Contact: Jill Corbin, Director of Destination Development at or Elizabeth O’Rear, Manager of Destination Development at