2. WTF is this?

3. QR Code Quick Response Code Invented by division of Toyota
Inventory tracking
Spread to consumer use
Came to US

4. QR Code Today
Popping up everywhere

7. Be Careful

8. Be Careful

10. Why Should You Care?
It’s simple: smartphones are now the norm with business executives, who presumably form a significant part of your target audience. According to recent research from Forbes Insights:
82% of business executives have a smartphone
More than half consider their smartphone to be their primary communication device
12% consider it to be their primary computing device, ahead of laptops, desktops and tablets (this percentage increases for executives under 40).   

11. Why Should You Care Makes your print interactive
Makes it more responsive
Makes it more measurable
Gateway to Augmented Reality

12. What Can You Do With Them?
Make print interactive
Link physical world to digital world
Exchange data
Track responses

13. Potential Uses Invoices Business Cards Products Literature Letters
Quotes
Web Page
Shirts
Booth Signage
Catalogs
Shipping Labels
Newsletter
Direct Mail
Statements
Anything somebody might print and take with them

14. How It Works Create QR Code Print and Place Code
Encode URL, V-Card, SMS, iCal etc.
Select error correction level
Print and Place Code
Scan Code w/ Smart Phone

15. Google generator

16. Thank You Very Much