1. Purpose
Definition:
The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word.
Purpose:
To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits Chehalis Hegner Photography
Notes:
Discuss and brainstorm.
The more feedback the better!
There are no right or wrong answers.
All images are suggestive. They will not
be used in the actual designs.

2. Slide Outline Creative Direction Logo Typography Colors Imagery
Page Layout
Element of Focus Image Containment Color Density Visual Impact Definition of Clean
Website Review
Photo Related Non-Photo Related

3. Slide Outline Creative Direction Logo Typography Colors Imagery
Page Layout
Element of Focus Image Containment Color Density Visual Impact Definition of Clean
Website Review
Wine Related Non-wine Related

4. Logo
Logo Characteristics:
Do you have a Logo?
Do you want a Logo?

5. Typography The quick brown fox jumps over the lazy dog.
Web fonts
Web fonts will be used for the majority of the site. Which one is preferred?
Sans Serif
Serif
Arial
Georgia
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
Tahoma
Times
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
Trebuchet
The quick brown fox jumps over the lazy dog.
Verdana
The quick brown fox jumps over the lazy dog. 5

6. Typography Graphic fonts
Graphic fonts will be used minimally for the website design. Which style is preferred? 1. 2. 3. 4. 5. 6

7. Defining the Color Palette
Existing color usage
Colors depicted below are currently being used. Are these the correct colors for website? 7

8. Imagery – In Store Imagery What media forms will be used?
Will the sizes of images be standardized?
Will it change based on content? 8

9. Slide Outline Creative Direction Logo Typography Colors Imagery
Page Layout
Element of Focus Image Containment Color Density Visual Impact Definition of Clean
Website Review
Wine Related Non-wine Related

10. Page Layout – Element of Focus
Type
Color
Imagery

11. Page Layout – Image Containment
Contained
All Encompassing
Crossing Boundaries 11

12. Page Layout – Color Density
Light
Balanced
Dense/Rich 12

13. Page Layout – Visual Impact
Subdued
Balanced
Powerful

14. Page Layout – Clean
Modular
Balanced
White Space

15. Slide Outline Creative Direction Logo Typography Colors Imagery
Page Layout
Element of Focus Image Containment Color Density Visual Impact Definition of Clean
Website Review