1. Ch 9: Prejudice
Part 1: March 20, 2013

2. Conceptual Definitions
Distinguish stereotype, prejudice, discrimination from each other:
Prejudice =
Stereotype =
Discrimination =
Affective, Behavioral, Cognitive components?
Groups can be ingroups (our own groups) or outgroups (groups other than our own)

3. Racism Distinction between overt & modern racism
Now, ‘modern racism’ is more likely
Implicit vs. Explicit processing
How can we measure each of these?

4. Implicit Attitudes
Use of the Implicit Association Test (IAT) to assess
How is it done?
Results of IAT administered to kids:
Whites/Blacks preferences for groups:

5. Differences in IAT for attitudes learned early/late in life:
Effects of implicit bias – on outgroup perceptions
What is outgroup homogeneity?

6. Sexism Gender stereotypes – prescriptive vs. descriptive stereotypes
Ambivalent sexism:
Hostile sexism –
Benevolent sexism –
Links to discrimination -