1. Design Thinking for Agreement
Altimira, Ricardo, PhD
October 2017
Design Thinking for Agreement
Hub
DT4A

2. TABLE OF CONTENTS Mission References Objectives Customers
Design Thinking for Agreement Hub – DT4A
TABLE OF CONTENTS
Mission
References
Objectives
Customers
Value proposal
Resources
Income & Expenses
Potential partners
Proposed action plan

3. Design Thinking for Agreement Hub – DT4A
“To support intercultural negotiation using Design Thinking methodology as a process to create agreements sensible to stakeholders, society and environment to ensure sustainibility of the decisions achieved”
Mission

4. Design Thinking for Agreement Hub – DT4A
Part of the XXI Century GFC belongs to B-Schools who created MBA’s instead of managers whose short term objectives did not consider people and environment.
Design Thinking may help our managers
to take decisions more responsible with
the context and environment.
Roger Martin / Harvard Business Review
Nature does not belong to us and we must leave an habitable plant to our coming generations
Pope Francis / Laudato-si
References

5. Objectives Social: Academic: Actions towards people, Sustainibility
Design Thinking for Agreement Hub – DT4A
Actions towards people,
Social:
Sustainibility
Encourage dialog between Academia and Buss.Community
society and nature
Sensibility towards environment
Reserach and publications.
Academic:
Good practices
Internationalization
Soft skills development
Visibility in 5 continents
Objectives

6. Customers / Students Book Editorials / Cases / Videos
(Kellogs / Harvard / IE B-School / HPI / Stanford)
Journals / Business Magazines
Other Negotiation and Design
Institutions
Students –participating institutions
In-Co education on cross-culture negotiation
Global customers closing deals
Regular open courses and workshops
Undergrad y Postgrad programs on Design
thinking, entrepreneurship and negotiation
- Countries/cities with diverse deals on-going
Design Thinking for Agreement Hub – DT4A
Customers / Students

7. Value proposal Multi-Continent: Bilbo-Europa / Sydney-Australasia /
Panamá-Central-Am / Lima-South-Am / USA (tbd)
Focus on environment / society / women / Y Gens
Absolutely unique project:
Five centers located in unique Frank Ghery spaces.
(inspiring for staff and a powerful magnet to visitors)
Universities and B-Schools invited to “co-reserach”
Companies, Institutions, Consortia etc etc undergoing complex cross-cultural negotiations
Sustainability oriented institutions
Benefited Institutions:
Design Thinking for Agreement Hub – DT4A
Value
proposal

8. Resources (Goal: Zero Budget) Channels (FREE marketing via Internet):
Sustainability oriented institutions
People interested in iconic buildings
Research community
Alumni from participating universities
E-learning participants
Personnel (only for-free researchers and for fee lecturers/consultants from participating universities or
B-Schools who will get paid only at seminars / consultation)
Marketing and building rentals (ad-hoc) should be
self-financed via courses and consulting services.
Space rented at FOGhery locaions only ad-hoc when a paid event takes place ( course / workshop / consulting)
Design Thinking for Agreement Hub – DT4A

9. Income & Expenses (Goal: Zero Budget)
Conferences (Half Day or 1 to 2 days)
Consulting Ad-Hoc (Agreement Tune-Up – 1 to 3 days)
Monografic unique Workshops ( 4 days)
SPONSORS (partners existing sponsors / new sponsosrs)
Publications in magazines and mainly on-line
Income:
Maximum austerity during first three years
All Hub income should be MARGINAL for the staff
(all staff with current professional activity in the field)
Events
Costs / Investments:
Staff compensation strictly from seminars/consulting income
Branding / Launching under partners budget
Premises:
Travel expenses strictly when customers pays for them.
Space contracted only for paid events
Design Thinking for Agreement Hub – DT4A

10. Potential
Partners
Design Thinking for Agreement Hub – DT4A
Institutions with potential collaboration agreements:
UN and other sustainibiility focused organizations
D-Schools (Baires USAN / Stanford-USA / HPI-Berlín / UTS-Sydney)
Negotiation centers (Harvard / Kellogs / NSU-Singapore)
Consulting firms for CSR / International Deals / etc
Universities and B-Schools
People with a track record on DT or Negotiation
Scholars interested in a global experience
Recognized lecturers
Recognized researchers

12. Proposed Action Plan Complete partnership (USA / UTS))
Complete FOGhery space for UP-Lima
Identify staff and chairman for each Hub
Sign-off DOI with partners and with FOGhery Buildings
Kick-Off “DT4A Platform” ( currently free
Submitt proposal to FOGA – USA for endorsement
Product portfolio / Brochure / Web initial design and Beta-test
Announcement Plan for 2018
Proposed
Action
Plan
Design Thinking for Agreement Hub – DT4A

13. for your attention www.hi-consult.com Ricardo Altimira, PhD
Design Thinking for Agreement Hub – DT4A
Thanks
for your attention