1. 10. Uluslararası İstanbul Sigorta Konferansı
October 20184
Uğur TOZŞEKERLİ
Aegon Turkey
CEO

2. Aegon Turkey – INSURTECH
Strategy of being Digital
Digital Mind Set
Innovative Approach
Redesign simple digital processes
Equip Sales Channel with Digital Tools
Smart Reports
Omni Channel
Single point of contact
INSURTECH

3. Aegon Turkey’s Distribution Approach
Be More Close, Be More Digitized, Be More Agile...
Key Strategic Dimensions
Equip the existing traditional sales channels with advanced digital tools
Co-operate with others sectors’ traditional sales channels
Invest in Non-Traditional Distribution Channels
Exploit omni-channel opportunities as much as possible
Become more and more insight driven sales management
Enable the sales channels to be closer to the client
Awareness
Research
Compare
Engage
Act

4. A Journey of a «Policy»
Enrollment
Reviewing
Medical UW
Filling Up the Application
Signing GTC
Payment
Sending the Application
Aggreement
Deliver Policy
Client Rating
Fully digital and integrated process from lead generation to policy delivery designed for mobile (tablets & smart phones) platform
Pre-Visit
Lead Generation
Prioritization and Call List
Call
Appointment Setting
During Visit
Chat and preliminary data gathering
Introduction and Ice Breaking
Agenda of the Visit
SPIN and create awareness
Life Insurance Presentation
Handling the Objections regarding the system
Introducing the FPA
Sharing sample reports
FPA Approval
Data Gathering
Running the Program
Result Report
Chosing the best solution
Presentation of the Solution
Handling Objection regarding the product
Calculating the premium that will close the financial gap
Negotiate the benefit and the price
Sales Close

5. Equip with Innovative Digital Tools - Ia
Main Objectives of ACoach
Psychological
Gamification
Competition
Feeling of Progress
Client Ratings
Rewards
Coaching
Progress Reports
Performance / activity tips
Time Planners
Main Functions
Activity Management
Calendar Management – Map
Sales Process Monitoring
Distribution of Leads
Assignment of Portfolio
Location tracking
Integration with other relevant Systems
Auxiliary Functions
Social Media Integration
Push Messages and Reminders

6. Equip with Innovative Digital Tools - Ib
Main Functions of Acoach

7. Equip with Innovative Digital Tools - II
A Join
Ajoin
Digital platform with following functions
Quotation
Application form
Medical and Life Style Underwriting
GTC and e-signature
Need Base Confirmation Form
Collection
Policy Issue and Delivery
which enable the sales people manage the enrollment process fully digitally and efficiently

8. Equip with Innovative Digital Tools - III
Objection Handler
Objection Handler will enable the sales people to access the answers of the questions or objections raised by the client quickly...

9. Insight Driven Sales Management
Data and Insight Driven Sales Management
Data analytics module of A Coach to predict sales closing ratio
Dash Boards, scorecard reports of TNW
Approaching proactively to the client by utilizing output of “Data analytics predictive churn” study

10. Closer to the Client ATouch
Atouch is an application developed for the client for monitoring their policies and making amendments at their policies. This application also helps the advisers to pro-actively approach their clients.

11. Invest in Non-Traditional Channels
New Generation of «Aegondirekt.com»
NewGEN
Holistic Approach
Platform solution for different financial needs
Customer Journey Oriented Approach
Powerful Content
Creative and Modern UI & UX
B2B Business Partnership

12. Working with the «Right» Vendor

13. Thank You…