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Chapter 8 Copyright © 2014 Pearson Education, Inc.Chapter 8 - 1 Writing Negative Messages
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Learning Objectives 1.The Three-Step Writing Process 2.The direct and indirect approaches 3.Routine negative messages 4.Negative employment messages 5.Negative organizational news 6.Negative information in social media Copyright © 2014 Pearson Education, Inc.Chapter 8 - 2
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Using the Three-Step Process for Negative Messages Copyright © 2014 Pearson Education, Inc.Chapter 8 - 3
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Plan the Message Copyright © 2014 Pearson Education, Inc.Chapter 8 - 4 Purpose Medium Audience Approach
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Choose the Approach Choose the Approach Copyright © 2014 Pearson Education, Inc.Chapter 8 - 5 Get the readers immediate attention? Audiences communication preferences? How important is the news to the reader? Will the bad news come as a shock?
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Write the Message Copyright © 2014 Pearson Education, Inc.Chapter 8 - 6 Clarity Sensitivity Credibility Etiquette
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Complete the Message Copyright © 2014 Pearson Education, Inc.Chapter 8 - 7 Revising Producing Proofreading Delivering
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Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 8 - 8
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Using the Direct Approach for Negative Messages Copyright © 2014 Pearson Education, Inc.Chapter 8 - 9
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The Direct Approach Copyright © 2014 Pearson Education, Inc.Chapter 8 - 10 State the Negative NewsExplain the Negative NewsClose the Message
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State the Bad News Copyright © 2014 Pearson Education, Inc.Chapter 8 - 11 DirectDirect ProfessionalProfessional
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Explain the Bad News Copyright © 2014 Pearson Education, Inc.Chapter 8 - 12 ReasonsReasons InformationInformation
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Close the Message Copyright © 2014 Pearson Education, Inc.Chapter 8 - 13 RespectfulRespectful PositivePositive
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Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 8 - 14
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Using the Indirect Approach for Negative Messages Copyright © 2014 Pearson Education, Inc.Chapter 8 - 15
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 16 The Indirect Approach 1 Open With a Buffer Statement 2 Provide Reasons and Information 3 State the Bad News 4 Close on a Respectful Note
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 17 Open with a Buffer Respectful Relevant Neutral
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 18 Positive or Neutral Progressively Negative The Main Idea Reasons and Information
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 19 State the Bad News Deemphasize the News Use a Conditional Statement Emphasize Positive Aspects
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 20 Write a Positive Close Avoid Uncertainty Limit Correspondence Express Optimism Be Sincere
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Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 8 - 21
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Sending Negative Messages on Routine Business Matters Copyright © 2014 Pearson Education, Inc.Chapter 8 - 22
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AnnouncementsAnnouncements Copyright © 2014 Pearson Education, Inc.Chapter 8 - 23 1 Open With a Buffer Statement 2 Provide Reasons and Information 3 Make the Announcement 4 Close the Message
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 24 Workplace Proposals Internal External Solicited Unsolicited
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 25 Manage your time carefully If the matter is closed, say so Offer alternatives, if possible Dont imply further assistance Routine Requests
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 26 Status of Transactions Modify Expectations Explain Your Plan Mend the Relationship
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 27 Claims or Adjustments Things to EmployThings to Avoid Emotional Response Abusive Language Anger or Malice Negative Tone Understanding Accurate Information Courtesy and Respect Positive Tone
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Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 8 - 28
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Sending Negative Employment Messages Copyright © 2014 Pearson Education, Inc.Chapter 8 - 29
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Requested by Businesses Requested by Businesses Conciseness Directness Requested by Individuals Requested by Individuals Diplomacy Preparation Copyright © 2014 Pearson Education, Inc.Chapter 8 - 30 RecommendationsRecommendations
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 31 Social Network Requests Ignoring Refraining Responding
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Job Applications Personalize the message Express your appreciation Convey the negative news Avoid offering explanations Dont imply future consideration Close with a positive, courteous tone Copyright © 2014 Pearson Education, Inc.Chapter 8 - 32
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 33 Performance Reviews Meeting Feedback Coaching
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 34 Documentation Consistency Objectivity Job Description Improvement Negative Performance
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 35 Terminating Employment Present Reasons Avoid Discrimination Follow Policies & Laws Avoid Personal Attacks Seek Advice Deliver in Person
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Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 8 - 36
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Sending Negative Organizational News Copyright © 2014 Pearson Education, Inc.Chapter 8 - 37
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 38 Negative Announcements Match the Approach to the Situation Consider the Needs of Each Group Minimize the Element of Surprise Plan and Manage a Response
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 39 Negative Announcements Avoid False Optimism Seek the Advice of Experts Use Multiple Media to Reach Out Be Open and Transparent
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Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 8 - 40
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Responding to Negative Information in Social Media Copyright © 2014 Pearson Education, Inc.Chapter 8 - 41
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 42 Online Challenges Online RumorsOnline Rumors False InformationFalse Information Attack ReputationsAttack Reputations
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Respond Effectively Copyright © 2014 Pearson Education, Inc.Chapter 8 - 43 Engaging Monitoring Evaluating Responding
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Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 8 - 44
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 45 Writing Negative Messages
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Copyright © 2014 Pearson Education, Inc.Chapter 8 - 46
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