1. Ideas for GROWTH in 2017

2. How Do We Compete? Circulation Sizes Photonics Spectra – 94,898
Photonics & Imaging Technology – 71,290
Laser Focus World – 67,865
Vision Systems Design - 40,000+
Design Engineers
Photonics & Imaging Technology – 44,023
Vision Systems Design - 31,100
Laser Focus World – 12,098
Photonics Spectra – 5,512
R&D
Photonics Spectra – 26,988
Photonics & Imaging Technology – 26,857
Laser Focus World – 11,394
Vision Systems Design - 6,300
Specifiers of Cameras
Photonics & Imaging Technology – 42,695
Photonics Spectra – 34,648
Vision Systems Design - 30,000+ (inc. Sensors)
Laser Focus World – 16,788
Specifiers of Optics/Optical Components
Photonics Spectra – 41,615
Photonics & Imaging Technology – 38,352
Laser Focus World – 34,288
Vision Systems Design – 14,000 (inc. lenses)
Specifiers of Lasers
Photonics Spectra – 32,493
Photonics & Imaging Technology – 31,292
Laser Focus World – 26,790
Vision Systems Design - ?

3. How Do We Compete? We Focus on the Design Engineer
With emphasis on design innovations that can be applied at the front end of the product development process
Access to Over 1.2 Million Engineers
Tech Briefs Media and SAE International will help your client gain access to more engineers worldwide than any other media company.

4. Ideas for GROWTH in 2017
Using MDB as Model, Technology Leaders Series – Lasers, Cameras/Imaging, Spectroscopy, Optics, Test & Measurement, Fiber Optics, etc.
Expand the Camera Guide to be an all inclusive Photonics/Imaging Buyer Guide
Ad readership study issue – gather more data on the products competitors have on their audit statements
More special sections – like Note from Editor, Who’s Who at NASA, etc.
Cross- promote P&IT in other publications (for more coverage on Lasers, see P&IT)
Cluster Issues – New York, Florida, Michigan, Europe, Asia, etc.
Designated website or branded landing page for all P&IT publication content
More prominent booth presence at Photonics West with takeaways and consistent rep at booth. All other publications have this.
More show previews – Defense & Commercial Sensing, CLEO, Optics & Photonics

5. Ideas for GROWTH in 2017 Still Time to Sell in 2016
BPA Report – Coming in the Dec 2016 report
Integrated packages – special priced “New Advertiser” packages, e.g. 1x E-source/1x Insider/Quarter-page $5,000 net
Spotlight/showcase section in every other issue
Still Time to Sell in 2016
Magazine – July, September (Camera Guide) and Nov issues
Positioning – Cover 2, Cover 4 (Sept & Nov), Half covers
E-source – November positions
INSIDER – Top banners in all, some top sponsors and plenty of 2’s and 3’s
Magazine – July, September (Camera Guide) and Nov issues
Positioning – Cover 2, Cover 4 (Sept & Nov), Half covers
E-source – November positions
INSIDER – Top banners in all, some top sponsors and plenty of 2’s and 3’s
List Rental and Custom Media