1. Organizational Behavior: Learning and Behavior Modification
Gholipour A Organizational Behavior. University of Tehran.

2. Definition of Learning
A relatively permanent change in behavior (or behavior tendency) that occurs as a result of a person’s interaction with the environment.
Gholipour A Organizational Behavior. University of Tehran.

3. Gholipour A. 2006. Organizational Behavior. University of Tehran.
Theories of Learning
Classical Conditioning.
Operant Conditioning.
- Law of effect.
Social Learning ( Attention, Retention, Reproduction, Reinforcement).
- Cognition, Insight
Gholipour A Organizational Behavior. University of Tehran.

4. A-B-Cs of Behavior Modification
Antecedents
What happens
before behavior
Attendance
bonus system
is announced
Behavior
What person
says or does
Employee
attends
scheduled
work
Consequences
What happens
After behavior
Employee
receives
attendance
bonus
Example
Gholipour A Organizational Behavior. University of Tehran.

5. Shaping Behavior: A Managerial Tool
Positive Reinforcement.
Negative Reinforcement.
Punishment.
Extinction.
Gholipour A Organizational Behavior. University of Tehran.

6. Schedules of Reinforcement
Behaviors
Continuous
Fixed ratio
Variable ratio
Time (Days)
Fixed interval
Variable interval
Gholipour A Organizational Behavior. University of Tehran.

7. Job Behavior Modification
Step 1: Identify Target behavior
Step 2: Functionally Analyze the Situation
Step 3: Arrange Antecedents and Provide Consequences
Step 4: Evaluate Results
Gholipour A Organizational Behavior. University of Tehran.

8. Learning through Feedback
Any information about consequences of our behavior
Clarifies role perceptions
Corrective feedback improves ability
Positive feedback motivates future behavior
Gholipour A Organizational Behavior. University of Tehran.

9. Multi-Source (360 Degree) Feedback
Supervisor
Customer
Project
leader
Evaluated
Employee
Co-worker
Co-worker
Subordinate
Subordinate
Subordinate
Gholipour A Organizational Behavior. University of Tehran.

10. Giving Feedback Effectively
Specific
Effective
Feedback
Relevant
Frequent
Credible
Timely
Gholipour A Organizational Behavior. University of Tehran.

11. Gholipour A. 2006. Organizational Behavior. University of Tehran.
Other Key Terms
Self-Management
Learning Through Experience
Action Learning
Gholipour A Organizational Behavior. University of Tehran.