1. Web Redesign Communication Plan Presentation

2. WEB REDESIGN Overview History Collaboration Reasoning Early Results
Contents
Overview
History
Collaboration
Reasoning
Early Results
Website Demo

3. WEB REDESIGN History 2006-2007 2009 2013 2014-2015 2016 2017 2018
Wild West: Website becoming #1 communication tool
2009
Completed 1st Redesign
2013
Website Refresh (Look Only)
Usability Study with Students, President’s Usability Survey
2016
Content Management System (CMS) Selection, Website Usage Review, mStoner Focus Groups and All Disciplines Interviewed
2017
Content Management System (CMS) Migration Complete, 2nd President’s Usability Survey, President Usability Exercise, PR/Marketing Team Feedback, Web Peer Team Feedback Exercise
2018
Completion of 2nd Redesign
History

4. WEB REDESIGN Collaboration College Presidents SO President Cabinet
mStoner
SO Marketing &
Digital Communications
All College
Disciplines
College
PR/Marketing Peer Team
College
Web Peer Team

5. WEB REDESIGN
The Goal
A KCTCS web presence that ensures all students receive the support and service they need to accomplish their educational goals and reflects the authentic identity of the colleges.

6. WEB REDESIGN Reasoning
Information architecture (navigation, page locations, etc.) had not been updated since 2009
Immersive User Experience
High-impact photography
Video
Interactive features
Accessibility compliance
Flexibility within standards

7. WEB REDESIGN Reasoning Streamlined, Purpose-Driven Content
Students increasingly will remove or add a college to their consideration list based on their online experience.
-- Ruffalo Noel-Levitz, 2016
Streamlined, Purpose-Driven Content
First priority: prospective students
Second audience: current students
Clear pathways to information and guided journeys
Clear Call-to-Actions

8. WEB REDESIGN Reasoning The Why? Engagement, illustrated
Our websites had 30 million unique page views in the Academic Year.
The Why?
Engagement, illustrated
Connection with both mind and heart
New authentic identity
Amped-up program pages
#1 Communication Tool for our Students

9. WEB REDESIGN Reasoning Mobile-Native Experience Fast-loading
Mobile device usage on our sites is at 40% up from 1.4% in
Mobile-Native Experience
Fast-loading
Highly legible
Easy to navigate
Designed for interaction

10. No Interaction on Any Page
WEB REDESIGN
Early Results
Gateway Community & Technical College
May 22nd to June 11th
Metric
May/June 2017
May/June 2018
No. of Leads
101
118
Exited Homepage
41%
20%
No Interaction on Any Page
42%
20%

11. THANKS!
WEB REDESIGN