1. Creating A Vision Statement
Darren Blagburn
Institutional Effectiveness
or x1846

2. Timeline/Outcome Vision Class: 15 mins
Tables create a vision statement: 30 mins
Craft a Vision Statement from the groups’ input: 1hr:15 mins
Outcome: A vision statement for approval

3. Give your vision heart
Push beyond what you’ve always done in the past
Create change
Excite your stakeholders

4. What Composes a Vision?
Defines what you do for your customer Defines a unique twist you bring to your outcome Apply some high-level quantification Add relatable, human, “real world” aspects Bring it all together
Step 1 – The output Step 2 – The twist Step 3 – The quantification Step 4 – The human connection

5. Qualities a Vision Statement
Discuss, digest, cut, polish, review, revise
1-2 sentences-
Cut out the buzz words
Who do you want to become?
Avoid: Phrases such as “being the best possible,” “world-class,” and “great customer service” mean little because everybody uses them

6. Vision Statement- Examples
Chevron-- “To be the global energy company which is most admired for its people, partnerships and performance.”
LinkedIn-- “To connect the world’s professionals to make them more productive and successful.”
The BBC-- “To enrich people’s lives with programmes and services that inform, educate and entertain.”