1. Mera Wala Tractor
Case study

2. Background
By understanding rural consumer and interest of adopting technology in their life, D&B designed a unique and innovative software based application to communicate with rural consumer effectively.
Mera Wala Tractor is a flash based application which helps farmers to choose their tractor as per their requirement & also allows TG to understand the product features with AV demonstration.
It is an interactive and entertaining tool to educate and spread awareness amongst the mass audience on the new series. It helps customers to understand their requirement & it also helps dealers/business partners to suggest a suitable product option to the farmers.

3. Flash Based Interactive Software Application is used during various campaigns (especially in the brand vans) & also installed at all top dealers’ locations for their future interaction with the farmers.

4. Software Demonstration

5. Thanks