1. The Pacific Rim

2. Trade with Asia Motivated early explorers to come to North America
Did not really resume until after the Second World War (1950s)
Japan had been decimated – but with North American aid, rebuilt its factories to the highest standards.

3. Japan entered the North American market in the 1950s
Selling inexpensive toys, novelties, and electronics equipment.
If it said ‘made in Japan’, it was considered ‘cheap’.
Many companies tried to counter this image – but the Totsuko company (later Sony) became the most famous because of its pocket radio.

4. In only a few decades, Japanese brands like:
Japan’s reputation for cameras, electronics, and automobiles grew steadily through the twentieth century.
In only a few decades, Japanese brands like:
Nintendo
Honda
Sanyo
Fugi
Panasonic
Sony
Have all become household names.

5. Pacific Rim
Japan has led the other Pacific Rim countries into international trade.
It is now a major trading partner with Canada.