1. CMP 868 - Creating Your Personal and Small Business Web Sites
Lesson 1
Chapter 2 - Planning Your Website

2. Copyright © Carl M. Burnett
Class Outline
Purpose of Your Website
How Will You Compete?
Understanding Your Visitors
Sitemaps
Planning Interaction
How Web Applications Work
Intro to HTML & CSS
Viewing Web Pages
Critical Web Development Issues
Hosting Your Website
Why Domain Names Matter
8 Domain Buying Tips
Domain Main Pitfalls
Working With Web Developers
11/27/2018
Copyright © Carl M. Burnett

3. Purpose of Your Website
Build New Relationships
Enhance Your Reputation
Sell
Improve Customer Service
Educate
Entertain
Create Community
Create New Services
Make Money
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4. Copyright © Carl M. Burnett
How Will You Compete?
Competition is "one click away"
Unique Selling Proposition
Market Research
Alexa -
Renewals Research Web Designers
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5. Understanding Your Visitors
Gender
Life Stage (Work, Student, Retired)
Disposable Income
Cultural Interest
Internet Experience
Access Device
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6. Copyright © Carl M. Burnett
Sitemaps
Homepage
Products
FAQ
Help
Contact Us
Services
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7. Copyright © Carl M. Burnett
Planning Interaction
Text
Animation
Video
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8. Copyright © Carl M. Burnett
Components of the Web
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9. Web Request-Response Cycle Static Web Page
2. DNS Lookup
User Sends Request by URL
4. Web Server
Processes Request
3. Request Transmitted
Request
Response
6. Results Send to User
Browser Decodes HTML from Web Server
Results Formatted in HTML for Browser
Results Displayed to User

10. The Web Medium Dynamic Web Site
Server Side
Client Side
Database
Server API
Netscape – NSAPI
MS - ISAPI
ASP
CGI Script
XML
PHP
SQL Query Language
HTML
DHTML
XHTML
ASP
Java
JScript
ActiveX
XML
TCP/IP
HTTP

11. Copyright © Carl M. Burnett
Web Browsers IE
Firefox
Chrome
Opera
Safari
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12. Copyright © Carl M. Burnett
Web Building Blocks
Hypertext
Stylization
Interactivity
Metadata
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13. Copyright © Carl M. Burnett
Key Technologies
Hypertext Markup Language - HTML
HTML5
Cascading Style Sheets - CSS
JavaScript
Asynchronous JavaScript - AJAX
XML
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14. Copyright © Carl M. Burnett
Server Side Scripting
ASP
ASP.net
JSP
PHP
ColdFusion
Ruby
PERL
Python
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15. Copyright © Carl M. Burnett
HTML Standards
Version
Year
Description
HTML
1991
HTML+
1993
HTML 2.0
1995
HTML 3.2
1997
HTML 4.01
1999
XHTML
2000
Incorporated XML
HTML5
2012
11/27/2018
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16. Copyright © Carl M. Burnett
CSS Standards
Version
Year
1.0
1996
2.0
1998
2.1
2004
3.0
2012
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17. HTML Document
JavaScript_Book.html

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CSS Document
book.css
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19. Copyright © Carl M. Burnett
Viewing Web Pages
URI
URI - Uniform Resource Identifier
URL - Uniform Resource Locator URN - Uniform Resource Name
URL
URN
File Name
Directories
Domain Name
Protocol
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20. Critical Web Development Issues
Cross Browser Compatibility
User Accessibility
Search Engine Optimization (SEO)
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21. Copyright © Carl M. Burnett
Hosting Your Website
Storage Space
Bandwidth
Support
Pricing
Reliability
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22. Why Domain Names Matter
Domain Naming System (DNS)
Uniform Resource Locator (URL)
Folders
Files
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23. Copyright © Carl M. Burnett
8 Domain Buying Tips
Check if Domain is Registered
Buy from Hosting Company
Keep it Short
Make it Memorable
Domain Extension
Get the basic domain (.com .biz)
Don't overdue naming
Once you determine the name - BUY IT!
11/27/2018
Copyright © Carl M. Burnett

24. Copyright © Carl M. Burnett
Domain Main Pitfalls
Check
Trademark Registration
Private Domain Registration
Registry Scams
11/27/2018
Copyright © Carl M. Burnett

25. Working With Web Developers
Research Web Designers Pricing
Web Design Pricing
Designer Engagement
Technical Competency
Artistic Capabilities
Feedback
Review and Testing
11/27/2018
Copyright © Carl M. Burnett

26. Copyright © Carl M. Burnett
Class Review
Purpose of Your Website
How Will You Compete?
Understanding Your Visitors
Sitemaps
Planning Interaction
How Web Applications Work
Intro to HTML & CSS
Viewing Web Pages
Critical Web Development Issues
Hosting Your Website
Why Domain Names Matter
8 Domain Buying Tips
Domain Main Pitfalls
Working With Web Developers
Next – Creating Effective Content
11/27/2018
Copyright © Carl M. Burnett