1. How a Lucky Charms Campaign Generated 125M Impressions at One-Third the Cost of Traditional Advertising
During Pride Month, General Mills partnered with Spredfast and McCann New York to celebrate diversity with a campaign around the Lucky Charms brand. The campaign took on a life of its own through social engagement, offering 125 million impressions at a fraction of the cost of television or banner ads. By doing so, they increased positive press and social engagement around the Lucky Charms brand among adults — who make up over 40% of Lucky Charms consumers.
The Results
26%
retweet rate of user content
125M
social impressions generated
+2M
Facebook impressions
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