2. BITE
AUGUST
2018

3. Bite.co.nz is the no1 NZ recipe site of the food and cooking category!
TOP NZ RECIPE SITE
Bite.co.nz is the no1 NZ recipe site of the food and cooking category!
Reasons why Bite.co.nz such high page views:
Bite also has a very strong print presence which helps the overall Bite brand and digital performance
Most of Bite’s audience comes from Google Search results – this might indicate that Bite has a very big variety of recipes and content that people interact with in NZ
Some substantial traffic also comes from Bite’s content placement on NZH, so this might also boost the performance of the brand
DURING THE MONTH OF AUGUST*
The average number of unique browsers that visited bite.co.nz was 14,500 per day
The total number of page views for the month was 1,013,600
The average amount of time spent per page was 46 seconds
The average amount of time spent on the site per session was 1 minute, 33 seconds
SOURCE: Nielsen Online Ratings August 2018, *Nielsen Market Intelligence Domestic Traffic August 2018

4. Bite.co.nz is the no1 NZ recipe site of the food and cooking category!
BITE ONLINE
Bite.co.nz is the no1 NZ recipe site of the food and cooking category!
Compared to the print audience, the site’s audience are relatively spread throughout NZ. 22% of bite.co.nz users live in the South Island
15% 9% 6%
Auckland –
Waikato –
– Wellington
– Canterbury
– Otago
34%
Half the site’s audience live in a major centre, such as Auckland or Wellington. A third live in a provincial city or town, and 17% are in rural areas.
Bite.co.nz has shown consistent engagement throughout 2018, so far. Looking at the site traffic, users flick through at least two pages per session.
SOURCE: Nielsen Market Intelligence Domestic Traffic Jan 2017 – Aug 2018

5. BITE PRINT Bite’s print audience are predominantly female (70%)
Half are empty nesters and a quarter are adults with older children.
They have high household incomes, 32% higher than the population average
Kiwis who read Bite are 44% more likely to live in households in the top quintile (top 20%)^ for spend on food
The average household income for Bite readers is $131,700 (32% above the NZ 15+ population average of $100,100)
Our print audience live in the North Island, with 76% in Auckland
They are home owners (78%) and main household shoppers (64%)
Bite is family-oriented: 63% have had a family meal together in the last week, and a third live in households with children
SOURCE: Nielsen CMI Fused Q Q2 18 Jul 18 TV/Online - NZME Bite (print only)
^Top quintile spend on food: more than $5,707 annually

6. EATING HABITS Taste/preferences: Attitudes: Concerns:
Bite readers are more likely than the overall NZ population to consider themselves as food connoisseurs. They love reading new recipes and trying them out. When at home, they love to bake and cook meals from scratch and they choose to pay more for top quality foods.
Taste/preferences:
Bite readers love savoury food and fruity flavours
They enjoy having a glass of wine with their meal and will pay more for premium quality or New Zealand made wine
6 out of 10 eat meat almost every day
Almost half say they really like hot/spicy food
39% follow a special diet, such as low fat/sugar/sodium
Attitudes:
6 out of 10 think you can eat anything and everything in moderation
They want ideas to make cooking meals easier
Half buy much more fresh or chilled food than they used to
Concerns:
74% think all genetically modified food should be labelled
6 out of 10 think food should be additive free
59% say they are concerned about the amount of sugar in their diet
SOURCE: Nielsen CMI Fused Q Q2 18 Jul 18 TV/Online - NZME Bite (print only)

7. Bite’s top Facebook post in August:
BITE’S SOCIAL AUDIENCE
Bite’s top Facebook post in August:
6,300
25,400
1,300^
SOURCE: Socialbakers September 2018 ^ (September 2018)

8. BITE’S AUDIENCE REACH 214,000 153,000*
43% read the newspaper in the morning, before the day starts. The Bite reader may flip through before heading to work. Online usage increases later in the day when they have spare time. Those that have seen something eye-catching in the print version, are likely to visit bite.co.nz later on for more information.
214,000
153,000*
SOURCE: Nielsen CMI Fused Q Q2 18 Jul 18 TV/Online - NZME Bite (print only)
* Nielsen Online Ratings August 2018

9. CLIENT’S NAME
Overview of the target, what’s the audience number, how many does NZME total reach, how do they interact with the industry in question…
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS

10. POTENTIAL NZME AUDIENCE
Breakdown of the reach for the brands used and a combined reach number for the target
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS