1. Corporate Social Responsibility
Komeil Jafarnezhad
Professor Moreno

2. connecting strategy with brand
SEVEN RULES OF THE ROAD

3. Integrate mission , true self Authentic branding
First
KNOW THYSELF
Integrate mission , true self
Authentic branding

4. Fit business goals Strengthen message in and out Link story to brand

5. Align with a non-profit Own the solution
second
FIND A GOOD FIT
Align with a non-profit
Own the solution

6. Campaign with substance Show company brand image Come through on promise

7. Communicate brand image Through whole company
THird
BE CONSISTENT
Communicate brand image
Through whole company

8. Get message out there Emotional connection, Stories tug heart strings

9. SIMPLIFY Simple messaging is best transmits easily
fourth
SIMPLIFY Simple messaging is best transmits easily

10. Communication Simple messages get read Must link to core brand

11. Fifth
WORK FROM INSIDE OUT
Employee ambassadors
Word of mouth message

12. Spheres of influence Use internal engagement Perfect brand stewards

13. Practice what you preach Take care of your employees, Valuable assets

14. Consumers want healthy products Show CSR adds
Sixth
KNOW YOUR CUSTOMER
Consumers want healthy products
Show CSR adds

15. Use buying power Proactively push message What’s in it for me?

16. Know expectations will rise Worth taking the risk
seventh
TELL YOUR STORY
Know expectations will rise
Worth taking the risk

17. Backed up with substance Communicate confidence Show transparency

18. Consistency rules Construct simple clear message, Know less is better

19. Story has impact Tell the truth and Tell it fast stories trump All facts

20. Thanks for listening