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Intro to Food Trucks
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What is a food truck?
Mobile kitchen, catering truck, or mobile venue that transports and sells food
Ice cream trucks
Frozen or prepackaged food
Resemble restaurants on wheels
Specific meals
breakfast - lunch – snack-dinner
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3. Food Trucks at Events Carnivals, concerts, sporting events etc.)
Businesses – office complexes
College campuses
Industrial parks
Auto repair shops
Movie sets
Military bases
Food Trucks at Events
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4. Currently one of the hottest trends in the restaurant industry
Consumers are showing increasing interest in mobile food service
Food Truck Popularity
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6. Gourmet Food Trucks Growing enterprise
Over the past four years - upscale meals on wheels have motored into major cities from San Francisco to Miami
National Restaurant Association
Mobile eateries generate about $650 million in revenue
About 1 percent of total U.S. restaurant sales
Gourmet Food Trucks
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7. Start-up Capital
Average food truck requires $55,000 to $75,000 in startup costs
Substantially less than the $250,000 to $500,000 (or more) required to launch a brick-and-mortar eatery
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8. How to Start a Food Truck
Decide on a menu
requires demographic research and perfecting recipes
Choose a location
Requires finding legal spots to park and areas that are popular
Rental versus buying a food truck
($2,000-$10,000 a month) – Rental
($10,000-$75,000) – purchasing a used food truck
($75,000-$125,000) – purchasing a new food truck
($125,000-$300,000) – purchasing a custom food truck
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11. Food Trucks and Social Media
Food truck phenomenon due to the explosive growth of social media, smartphones and other mobile technologies
Entrepreneurs can use technology to promote their business and communicate with their customers
Food Trucks and Social Media
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12. The Realities of the Food Truck Business
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13. Food Truck Challenges Risk that it might not be successful
Difficulty obtaining permits
Changing locations/ finding a spot to park
Other businesses may be unhappy with where you are parked
Fighting traffic
Food Truck Challenges
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14. The Future of Food Trucks
Expected to generate between 3 and 4 percent of the total restaurant revenue (about $2.7 billion) by 2017
Over time, food trucks will expand to smaller cities and suburban areas
Gaining share in catering and special events such as weddings
The Future of Food Trucks
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15. Food truck variety in Knoxville
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Cousins Maine Lobster
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