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SOCIAL MEDIA FOR FOOD TRUCKS: 101

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Presentation on theme: "SOCIAL MEDIA FOR FOOD TRUCKS: 101"— Presentation transcript:

1 SOCIAL MEDIA FOR FOOD TRUCKS: 101
James DiSabatino Founder / Roxy's Grilled Cheese

2 AGENDA What is Social Media? Why Is It Important? Generation "C"
Social Media + Food Truck Movement Tips/Strategies

3 WHAT IS SOCIAL MEDIA? People create, share, exchange information online Integral part of internet marketing One facet of Inbound Marketing

4 TYPES OF MARKETING Outbound Marketing Telemarketing Tradeshows
Print advertising Direct Mail - Antiquated - Aggressive - About finding customers Inbound Marketing Social Media SEO Blogs Youtube Videos - Disruptive - Progressive - About customers finding you

5 WHO IS USING IT? 76% of 18-35 year olds drink orange juice*
96% of year olds use social media in one way or another. 76% of year olds drink orange juice* *I may or may have not made this statistic up. FACEBOOK OVER 1B USERS TWITTER 500M LINKEDIN 300M TUMBLR 150M INSTAGRAM 90M SPOTIFY 33M PINTEREST 11M

6 WHY IS SOCIAL MEDIA IMPORTANT?
The new frontier in customer engagement Consumers are immune to traditional media Consumers want companies to use social media as a way to: Be transparent and authentic Listen to ideas Engage in conversations Solve problems Food trucks are serving a new generation of consumers

7 GENERATION C: THE CONNECTED CONSUMER
First generation defined not by age, but by behavior Embrace a digital lifestyle Meet on the internet (forums, networks) Share content Influence others Engage you

8 RISE OF SOCIAL MEDIA AND FOOD TRUCKS
The exponential growth between Twitter users and Boston Food Trucks from 2008-Present is eerily similar. TWITTER FOOD TRUCKS

9 RISE OF SOCIAL MEDIA AND FOOD TRUCKS
Food trucks = first in culinary world to majorly adopt this open communication platform Twitter and LA food trucks circa 2008 Small corporate structure meant direct online relationships between owners and customers Generation “C” is a generation that demands transparency, listens, offers insight, and looks for help The Food Truck movement organically represents all of the virtues generation “c” stands for

10 SOCIAL MEDIA TIPS AND STRATEGIES
Find your voice Elicit responses And RESPOND! Allocate Time Photos Do not "half-ass" it Quality over quantity Social Media is not a saving grace

11 KEEP IN TOUCH! james@roxysgrilledcheese.com @ JamesDiSabatino
@RoxysGrilledChz

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