1. Need a New Relationship?
Associated Press Media Editors
October 28, 2013
Butch Ward
The Poynter Institute

2. Let’s Talk Relationships

5. ‘Into the White Water’

6. Living with change

7. Staff and Audience

8. First, the staff

9. Pride

10. More with less

11. Trouble with priorities

12. Exhausted

13. Fearful

14. ‘Endless threat of layoffs’

15. ‘Can’t afford a house’

16. ‘Doing my staff’s work’

17. Living with change

18. What can you do?

19. Focus on the work.

20. Build a relationship around the work.

21. Can you ‘handle’ players?

22. Relationship Success Mutual respect
Genuine interest in the other’s success
Effective communication
Honesty
Willingness to collaborate

23. What staff wants Meaningful work Improvement in job performance
A shot at a dream job
Tools and training
Help with prioritizing their work

24. Invest.

25. 5 investments

26. 1. Provide clarity.

27. 2. Invest in their ambitions.

28. 3. Coach. Give feedback.

29. 4. Provide tools, training.

30. 5. Take a risk.

31. What about your relationship with audience?

32. Two preliminaries:

33. The audience frequently knows more about the story than we do.

34. Instead of asking the audience: ‘What do you want?’

35. Listen.

36. Observe.

37. Like journalists do.

38. 3 investments for solid audience relationships

39. 1. Agree on the Relationship.
Consumer?
Commenter?
Co-producer?

41. (The Staff)

42. Successful sharing

44. 2. Transparency

45. 3. Listen...
... and Respond

52. And remember... You can’t do this alone.
You can’t do this from the weeds.
You can’t do this overnight.

53. Relationships take time.

54. Two Tracks
Staff Development
Content
(The Staff)

55. Two Tracks
Content
Engagement
(Audience)